My local public library has a service counter rectangular in shape and with 2 tills on each long side. If you approach the tills on the right hand side, you can check in books, but not check out. Conversely, if you approach the left hand tills, you can check books out but not check them … Continue reading The pain points

The UK government has just announced plans to use credit bureaus to fight benefit fraud. The exact role of these agencies and the process for screening benefit applicants are yet to be decided[1], but there are high expectations regarding the savings that such collaboration may generate. How do credit reference agencies work? These agencies collect … Continue reading On the use of credit bureaus to fight benefit fraud

Pricing is a key element of the marketing mix. It is so important that large organisations such as GE have whole departments managing it. Price a product too high, and you may kill it; price it too low, and you leave money on the table. But pricing decisions impact on other variables, in addition to … Continue reading Pricing: focus on the customer and the marketing eco-system