15 pitfalls to avoid in marketing research

Is Marketing Research an Art or a Science? Well, neither, according to Bors Hulesch, Captain at Marketing Research firm, Brains and Cheek. In a recent talk at Oxford Brookes University Business School, Bors explained why he believes that Marketing Research is a craft – more specifically, the craft of managing anxiety about uncertainty. To reduce … Continue reading 15 pitfalls to avoid in marketing research

When technology is taken for granted

In today’s class we explored some contextual factors of great importance to organisations operating in the digital marketplace – for instance, the relationship between economic development and e-business success, or the opportunities and threats presented by economic recessions. We also looked at technology (hardware, software and network) in terms of how it affects the value delivered … Continue reading When technology is taken for granted

Friendship bracelets

This summer, my 9-year old got a new hobby: friendship bracelets. Mind you, it is not as if she did not know about them before. She did, and she even bought a set with her own pocket money, a year or so ago. But she never really spent more than 15 minutes at a time … Continue reading Friendship bracelets