When I was invited to talk to a group of executives on the topic of ‘Digital Marketing’, my first question was: ‘What do you mean by “marketing”?’.   Admittedly, this may seem a very weird question, specially coming from someone who teaches marketing for a living. Yet, those that work and teach in the field … Continue reading This thing called marketing

My 9 year old looks at me, excitedly. ‘Mum, guess what happened in school today. Something amazing!’. ‘Er… you were the fastest swimmer’, I venture. She shakes her head. I try again: ‘You did really well in the spelling test’. ‘Mum…’ she interrupts, impatiently. ‘I said “something amazing” ’. I open my arms. ‘Sorry. I … Continue reading David Attenborough Writes a Letter

Skills and technology to succeed in the connected market place The post below was first published as a guest article in the March 2011 issue of Powerchex’s newsletter. A direct link to the original article is available here. Once upon a time, sellers and buyers would meet in marketplaces and have conversations with each other … Continue reading Joining the conversation