How a simple button is changing sign-in attitudes and behaviours Last Thursday I realised, quite by chance, that I had posted 1,002 tweets. The 1,000th one had been posted earlier that day and was a moan about not being able to attend Wimbledon because of work commitments *sigh* It seems a long way since my … Continue reading The era of the webtarts

In this post, news about a research project that I am developing at the moment. But before that, apologies for the delay in posting... Contrary to common perception, an academic’s work does not stop (or, indeed, slow down) when there is no teaching. There are assignments to mark, module reports to prepare and dissertations to … Continue reading New Research Project: Social Media in Segmentation

Recently, I called my mobile phone operator to activate a service. The following day, I received a text message inviting me to complete a customer satisfaction survey. The survey consisted of 3 questions: That has to be good, right? Not really. For customer satisfaction surveys to be useful they need to ask the right questions. … Continue reading Asking the right questions