#followfriday Suggestions – @OxfordCityGuide

#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you suggest a Twitter user you think your followers should know about. It is important to provide information about the persons you are naming, to help others decide whether to follow them. Enjoy! It’s the start of a new academic year … Continue reading #followfriday Suggestions – @OxfordCityGuide

A tale of two car insurance companies – Part 1

I recently had two very different experiences of dealing with insurance companies. In this post, I talk about how one of those companies got it so very wrong. The letter Zurich sent a letter reminding us that our car insurance was due for renewal. The letter informed us that the fee had increased – no … Continue reading A tale of two car insurance companies – Part 1

The digital side of death

We received the sad news that a relative had passed away, recently. My thoughts went out to the deceased's only daughter who must deal with all the practical matters resulting from her father’s untimely death, while grieving for him. Thinking through what she would have to deal with, I soon realised that death, too, is … Continue reading The digital side of death

An odd one for a marketer

I am kicking off September with two conference presentations. First, I discuss the role of commercial organisations in detecting and preventing terrorism, in Leeds. Two days later, in Cambridge, I present on the risks of doing business with criminals. If you think that this is an odd topic for a marketing academic, read on to … Continue reading An odd one for a marketer