#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you name Twitter user your followers should know about. It is important to provide information about the name user, to help others decide whether to follow them. Hence, in addition to naming interesting users on Twitter, I provide a bit of … Continue reading #followfriday Suggestions

A simple menu idea and a good marketing lesson from a local restaurant. Last week, I came across this message on Twitter: It was about an event at a local restaurant, Turl Street Kitchen. The link led on to an event page on Facebook that read: ‘For one night only we will be sourcing all … Continue reading Local + scarce = a great marketing recipe