#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you name Twitter user your followers should know about. It is important to provide information about the name user, to help others decide whether to follow them. Hence, in addition to naming interesting users on Twitter, I provide a bit of … Continue reading #followfriday Suggestions

In less than 24 hours, I was reminded of the good, the bad and the ugly of branding in the 21st century. The Good I was chatting to the check-out employee at Marks & Spencer, as I finished packing my groceries. He said, looking at one of the items ‘Hum, never ate those flowers, before. … Continue reading Why I’ll eat flowers from Marks & Spencer but stay away from LA Fitness

#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you name Twitter user your followers should know about. It is important to provide information about the name user, to help others decide whether to follow them. Hence, in addition to naming interesting users on Twitter, I provide a bit of … Continue reading #followfriday Suggestions

This semester I am trialling the use of student blogs. I believe that using blogs will bring 3 (and a half) benefits to the post-graduate module that I am teaching this semester, Marketing eFutures. The Class The module - Marketing eFutures - is part of the MSc eMarketing course. It gives students the opportunity to … Continue reading Using blogs as a learning tool

#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you name Twitter user your followers should know about. It is important to provide information about the name user, to help others decide whether to follow them. Hence, in addition to naming interesting users on Twitter, I provide a bit of … Continue reading #followfriday Suggestions

Happy New Year. It is that time of the year when, wherever you look, you are sure to find an article discussing the key trends to look out for in the next year. With so many different and, at times, contradicting information available, how do we know which trends matter and which ones don’t? I … Continue reading What are the trends that matter?