#followfriday: @TMNinja

Chances are that you are struggling to fit everything you want to do in the 24 hours of the day. And Twitter may not be helping there, because of the all the interesting content coming your way (OK, OK – and lots of useless stuff, too).

So, this week, my #followfriday recommendation goes to @TMNinja, aka the Time Management Ninja.

The @TMNinja feed provides a variety of tips to improve your productivity – from the obvious ones like doing the most important things in the morning, to the surprising ones like having a hobby or taking a nap.

This friday, follow @TMNinja for useful tips to improve your productivity.

Previous follow friday recommendations (in alphabetical order):
- @arjantupan – for a bit of poetry in your life (Mar., 9th 2012)
- @ejtennant – Witty and entertaining posts from the creator of #virtualsecretsanta (Dec., 23rd 2011)
- @inesvarelasilva – Nutrition and health researcher, supporter of theatrical arts and Zumba fanatic (Jan., 27th 2012)
- @liveBarefoot – Redefining bookstores (Oct., 14th 2011)
- @markwschaefer – The latest insight into Social Media and what it means for businesses (Jan., 20th 2012)
- @mrsoaroundworld – For the hedonist in you (Oct., 21st 2011)
- @myographer – Management, pirates and personal branding (Oct., 7th 2011)
- @OxfordCityGuide – Helps you make the most of living in Oxford (Sep., 30th 2011)
- @PaulFennemore – For a strategic view on the potential and pitfalls of social commerce (Oct., 28th 2011)
- @PhD2Published – Academic writing advice and encouragement (Nov., 18th 2011)
- @ProfBangNguyen – Links to, and thoughts on, the latest technical developments and its consequences for marketing (Jan., 13th 2012)
- @pushingsocial – To help you make the most of your blog (Mar., 2nd 2012)
- @qualityhunters – A great example of how to engage with a community on Social Media (Feb., 3rd 2012)
- @tomfishburne – for a regular laugh about serious (marketing) matters (Feb., 17th 2012)

Chocolate: Correlation, Causation and Misinformation

The headlines today (and my Twitter and Facebook feeds) tell me that if I eat chocolate, I’ll stay slim… but only if I eat chocolate regularly. Good news? No, not really. It’s just the old mistake of confusing correlation with causation. Drop that chocolate bar, and read on.

Several news outlets are reporting that a study involving over 1,000 participants in the US revealed that people who eat chocolate several times a week are slimmer than those who only eat it occasionally. Apparently, the relationship holds even after factors like levels of exercise are taken into account, and is independent of the amount of chocolate eaten.

This finding has led to headlines like ‘Chocolate may help people slim’ in the BBC news website, Chocolate lovers tend to weigh less’ over at Reuters, or ‘A Chocolate a Day to Get Slimmer?’ in the Wall Street Journal. Moreover, judging by the posts on Facebook and Twitter, the news travelled the world. A typical case of misinformation travelling wide and fast over the Internet – like Chinese Whispers.

So, should you reach for the chocolate bar to loose that love handle?

Of course not.

The fact that slim people may (or not) eat chocolate more frequently than their overweight counterparts does not prove that chocolate helps you loose weight. There is a correlation, but not a causal relationship.

A correlation is the extent to which two variables are related to each other. That is, the extent to which they occur together. Like flowers and Spring – they occur together. They are correlated. But it can not be said that flowers bring the Spring.

A causal relationship is when the change in one variable leads to a change in another. Like the temperature of water and the speed at which ice melts – change the former and the latter will change, as well.

I did NOT read the paper reporting on the study – if you are interested, it is available here (though you may need to pay in order to access it). But it strikes me as reasonable that slim people will eat chocolate more regularly than overweight people simply because they are not trying to loose weight. In other words, if you are overweight, already, and trying to loose weight, you may be eating less chocolate than your slimmer counterparts, all else equal. That’s because the slimmer ones are not trying to reduce their calorie intake, whereas the heavier ones are.

So, there is correlation between being slim and eating chocolate frequently; but the causal relationship is not:
Eating chocolate frequently => loosing weight
Rather, it should be:
Trying to loose weight => eating chocolate less frequently

The news about the chocolate / weight study reminded me of another one widely reported when I was in University, back in the early 1990s.

Back then, a study showed that, whenever the fire brigade was called to put out a fire, the value of damages (and, thus, insurance claims) was higher than when they stayed away.

Did this finding mean that the brigade was a fire hazard and that you should avoid calling them? Certainly not.

The reason damages were higher when the fire brigade was involved is that firefighters were called to tackle large fires, to start with. So, we have:
Large fires => call the fire brigade
Large fires => large damages

But it is NOT true that fire brigade => large damages.

Another case of correlation mistaken for causation is the old storks and babies tale.

In this part of the world, storks are around in the Spring. Spring is also the time of the year when more babies are born. Are births related to the influx of storks? Correlation is not causation.

What other misleading correlation / causation stories have you come across?

Surveillance, profiling and terrorism

As I write this post, details are starting to emerge about the man suspected of killing 7 people in 3 separate attacks in the area of Toulouse, south of France (for instance, see BBC article here). The details echo a familiar theme. This is someone who had come to the attention of law enforcement and placed under surveillance. With surveillance and compulsory data collection taking over more and more areas of our life, the question needs to be asked: If profiling can detect when a credit card has been stolen, or a customer is pregnant, why does it fail to stop terrorism?

In this post, I describe what is doable vs. what is acceptable, when it comes to using profiling to stop terrorism.

Surveillance
Mohammed Merah came to attention of the French authorities due to his travels to Pakistan and for expressing radical Islamist ideas (plus a number of non-terrorism related crimes).

The scrutiny of cross-border passenger traffic is an essential part of many countries’ national security programmes. It aims to block the entry of problematic individuals, such as terrorists.

While not new, the scrutiny of cross-border traffic assumed renewed importance following high profile terrorist attacks in the US, UK and elsewhere.

Profiling
Records of almost every aspect of our daily lives – from travel patterns, to financial transactions or communication and internet browsing activity – are collected and used to develop models of behaviour, the profiles.

These profiles are used to make decisions. For instance, if analysis of someone’s patterns of behaviour suggests association with terrorist organisations, law enforcement may decide to arrest that person.

A profile is deemed to be good when it leads to the right decision.

Can we use behavioural profiles to detect terrorism?
That was the topic of a panel in which I participated, at the Global Insecurities conference in Leeds, last September.

Also joining the panel was my colleague Alistair Fitt. With his applied mathematician hat on, Alistair described the challenge in 2 parts: 1) what is doable and 2) what is acceptable.

This is my take on the doable vs. acceptable discussion.

Is it doable?
To develop good behavioural profiles, analysts need to have well-defined models of the behaviour in question. In turn, that means that there needs to be a substantial number of past events to build the models on, and/or a clear cause-effect chain.

That is why profiling works so well in credit card fraud. The popularity of plastic money and the clear link between one card and its users, allows credit card providers to develop very good models of what is ‘normal’ behaviour for the users of any given card.

The same can not be said of terrorism. While there are some consensual definitions of terrorism, there is no unequivocal, agreed definition of what is a terrorist (as opposed to, say, a freedom fighter).

The ambiguity is even greater when it comes to ‘suspect’. There are many ways in which terrorists can express their opposition to a political, economic or ideological objective. That is, the behaviour being modelled is ambiguous.

Moreover, there are no clear, sure signs that someone is intent on attacking innocents. For instance, not all radical Islamists go on to kill, and not all terrorists exhibit extremist religious views – we only have to remember the 2011 attacks in Norway to prove the point.

Analysts also have to deal with secretive and deceptive behaviour, and ever changing forms of recruiting supporters (like the Jihad Jane case) and executing crimes.

In other words, there are many technical challenges to overcome.

Is it acceptable?
With such small samples of the behaviour being profiled, mistakes will occur. On the one hand, some criminals may slip through the net (false negatives). On the other, innocent citizens will face disruption (false positives).

With credit cards, the costs of false positives are felt by the same person who benefits from effective profiles. Therefore, there is tolerance for intrusive data collection and profiling practices, and acceptance of false positive errors.

That is not the case in terrorism profiling.

In terrorism profiling there are high economic and social costs of false positive errors. And there is only a tenuous link – or no link at all – between those that suffer the costs of false negatives and those that benefit from intrusive surveillance and profiling. That is, there is a clear imbalance between the risk and the reward of profiling and, with that, no support for the extremely expensive and highly intrusive surveillance activities that might prevent further terrorist attacks.

In summary, using profiling to prevent terrorism is hardly doable and largely deemed not acceptable.

Is there a role for profiling in the fight against terrorism, then?
Yes.

Time and time again, surveillance data has been used to prove criminal activity or dismantle criminal networks. Lives were saved as a result of effective profiling – though, we will never know for sure how many, where or when.

The problem, in my view, is not so much that surveillance occurs or that it is fallible. Rather, the danger is over-estimating the predictive power of profiling and using profiles to inform decisions for which they are not suitable – for instance, to fight benefit fraud.

What about you:
Does it upset you knowing that governments monitor your movements for security purposes? How is that different from knowing that commercial organisations monitor your purchases to shape their offer?

Decisions, decisions, decisions

I am enjoying the last few hours of a lovely weekend and preparing – in practical as well as psychological terms – for the week ahead.

This is going to be an eventful week.

On Monday, I am attending a talk by Peter LaPlaca, editor of ‘Industrial Marketing Management’. This is a reputable, peer-reviewed journal in marketing. Plus, I am told that LaPlaca’s talks are very interesting and useful. Hence, I have really high expectations of this talk. I am really looking forward to attending it.

On Tuesday I am heading off to Milton Keynes to meet with colleagues working on the ‘Taking Liberties’ project. This is a research project funded by the Leverhulme Trust, looking at the use of (commercial) transaction data for national security purposes. In recent years, we have witnessed an extension of the so-called ‘surveillance society’ into everyday practices of consumption. In our project, we looked specifically at the monitoring of the movement of people and money – that is, the travel and the financial services industries. We are now in the final stages of the project and, mostly, focused on the dissemination of the results. So, in this meeting, we shall review progress on – and plans for – various papers and presentations. Here is a link to a presentation we did at the Academy of Marketing conference 2011, in Liverpool.

Tuesday is also the deadline for a very important decision – but more on that later.

Wednesday is totally dedicated to teaching. I am looking forward to seeing what my eBusiness students have prepared for their presentations on the Digital Marketing strategies adopted by the companies that they selected for their projects. When I met them earlier in the semester, I told them that this is a great time to be starting a professional career. The world really is their oyster – if a 9 year old can start a ‘business’, they can achieve anything, too. All they need is the right skills and attitude.

I am hoping to spend Thursday and Friday largely writing. There is one paper, in particular, that I really want to tidy up – at least well enough to pass it on to one of the co-authors for further work.

Decision, decisions, decisions

So, what is this deadline I mentioned?

Tuesday is the deadline to apply for a job (at my current employer, and with the same line manager, I hasten to add). I have the entire documentation ready and I could have submitted it, already… but I’m not really sure it is such a good idea to apply.

Then, this same evening, my former colleague Chris Dalton (yes, the same one I mentioned last week) posted this simple yet powerful blog post, critiquing how we approach CVs. He argues that, rather than listing our achievements to date, we should list what we have yet to do. Chris writes:

‘(A) list, yes, but of all the things you can’t do, haven’t got, haven’t done or have yet to achieve. This makes it risky, of course, but also makes it future oriented and shows a potential employer the space into which you can grow.’

I love this idea because – well – I do like to approach familiar problems from strange angles, as described in this post. I don’t agree with Chris that job candidates should start submitting such CVs to potential employers… but I think that every professional should prepare such a resume for himself or herself. As I wrote in the comment that I left in Chris’s blog post:

‘Putting in black and white what is missing, is a great way to kick us into motion. It should give rise to many interesting questions like: what am I doing to close this gap (ownership), can I close the gap in this job / organisation (opportunities), what is preventing me from closing the gap (barriers vs. excuses)…’

In particular, this is very timely for myself because of the job post previously mentioned, as well as because of a challenge presented by a comment in one of my previous blog posts. Stefanos Karakasis (aka @SKarakasis) challenged me to change the biographical page on this website. He said:

‘(Y)ou have the WHO and WHAT you do but I could not find the WHY you do what you do.’

I have been reflecting on Stefanos’s comment for a while now.

Eventually, I decided that, my professional drive is to bridge the gap between theory and practice. I shall be updating the website soon, accordingly. I will also be preparing my anti-CV, for that job / role opportunity, with this goal in mind.

Over to you, now: what are your plans for this week?

Did Chris’s anti-CV idea strike a chord with you, too?

Effect of blog articles on attitude and intention to purchase

This post reports on research looking at the impact of blogs and magazine articles on consumers’ attitude towards a brand, and on their intentions to purchase.
Sometimes you choose a topic to write about. Other times, though, it really feels like it is the topic that chooses you. That’s what happened this time.

I was reading an assignment submitted by a student, when I came across a reference to a study looking at the impact of a blog post vs. a magazine article in consumer behaviour. I knew that I had to follow this reference up and share it with you. So, here it is.

The article in question was published in the Journal of Advertising Research. It was authored by two academics at the Stockholm School of Economics, Jonas Colliander and Micael Dhalén, and is entitled “Following the Fashionable Friend: The Power of Social Media – Weighing the Publicity Effectiveness Of Blogs versus Online Magazines”.

Colliander and Dahlén set out to compare the effectiveness of publicity via blogs vs. publicity via online magazines. The researchers placed identical texts about one brand in blogs and in online magazines. Then, they measured the impact of the texts on attitudes and intentions toward that brand. The study was conducted in the fashion industry.

The authors concluded that both attitude towards the brand and intention to purchase were higher after reading the story on the blog, than after reading the same story on the magazine (see table). That is, blog publicity is more effective than online magazine’s.

Table 1. Impact of Blog vs Online Magazine publicity

colliander table

(Source: Colliander and Dahlén 2011)

The effect of blogs on readers’ attitudes and intentions is similar to that of word of mouth. Readers are highly susceptible to the opinions of bloggers, whom they perceive to be an unbiased and credible source of information.

Many brands understand this and have been reaching out to bloggers. The challenge is, then, to get the bloggers’ attention and to motivate them to review and write about the company’s products, while maintaining the (much-valued) bloggers’ independence.

 

It was a blog post that inspired me to try ‘Le Pain Quotidien’, for instance.

pain quotidien

 

 

What about you? Did you change your view towards a brand – or did you make purchase decisions – based on a blog post that you read?

 

By the way, the complete reference to the paper mentioned is:
Colliander, J., & Dahlen, M. (2011). Following the Fashionable Friend: The Power of Social Media – Weighing the Publicity Effectiveness Of Blogs versus Online Magazines. Journal of Advertising Research, 51(1), pp. 313-320

What makes a great teacher?

This weekend I have been reviewing the evaluation reports for the modules I taught last semester. Doing so always triggers soul searching reflections about what it means to be a good teacher.


Having spent so many years in education, I have seen my fair share of great educators. This is what I have learned over the years, from my own teachers, from colleagues and, of course, from the many students I met.

Great teachers inspire
My favourite teachers – the ones that left a lasting mark in my life – were those that inspired me to explore the topic beyond what was taught in the class.

These teachers did so much more than delivering the syllabus.

They showed me that what they were teaching was important for my life, the world… not just the exams.

For instance, my Economics teacher in high school – Mr Capitao – had a knack for illustrating the syllabus with the issues faced by the teenagers in his class. He got me to watch political debates on TV and read the economics column in the newspaper.

In addition to sparking an interest in the world beyond the classroom, great teachers inspire you to do something with what you are learning. To put it to practice.

My daughter’s science teacher is brilliant at this. She throws the girls a challenge and then steps back and lets them work out how to solve it. Here is an example of that approach.

Unfortunately, existing reward systems for both students and teachers tend to focus on short-term performance (i.e., exams), rather than long-term effects like these. That’s why being inspired by what you teach is, actually, the first step in being able to inspire others.

Once I went to a gym class on a lovely Saturday morning of what was a very dull summer. The instructor greeted us by saying ‘What are we all doing here, really? Wouldn’t you rather be outside in the sun, relaxing with a book and enjoying this lovely weather?’. It wasn’t very inspiring, was it?

They show how and tell why (not the other way around)
When I started teaching, a colleague showed me a piece of research stating that we learn mostly from self-discovery and interaction with others, not from lectures. I have since lost the reference, unfortunately – if you know it, please, please share it in the comments.

The implication of this research is that the best thing a teacher can do for the class is to hold back from teaching and, instead, facilitate discovery and interaction.

Here, I learned a lot from my former colleague Chris Dalton. After observing one of my MBA workshops, he noted how answering a student’s question by ‘giving the solution’ actually led to a two-way conversation between me and that student. It alienated the rest of the class. Instead, if I open up the discussion, everybody is engaged in finding the answer, learning (and retaining) much more in the process. His suggestions really changed how I approach classes.

This approach is particularly relevant for ‘sceptic’ audiences – those who do not like your subject, who think that it is not relevant for them or who think that you do not know what you are talking about. With such groups, I start with an exercise that captures the key issues – for instance, whether it makes sense to prioritise customers. Only in the end do I present the theory that brings all the issues raised together, in a framework or model.

The problem is that facilitating is much more difficult than lecturing. It is about interaction, it depends a lot on group dynamics and you never know quite how it will progress. The most useful piece of advice about this came from another former colleague, David James. He once told me that the best training he had had for his job was joining the drama club back at University. It taught him about improvisation and the need to read the audience. I find it really helpful to think about my sessions as stand-up routines (minus the humour). Thanks, David!

So, a great teacher showed the class how something works (or, rather, helped them discover how it works). Great. But for the module to have lasting effects, they now need to explain why. This is where expertise comes in – you can summarise all the research you read and that explains why things work that way, as well as what is still unknown.

The ‘how’ is relevant for that particular scenario, only. Knowing the ‘why’ gives students independence and allows them to apply the principles to a different scenario. I was reminded of this lesson in the ski slope, this winter.

My other half loves skiing and is quite good at it. I have always joined in, but never really enjoyed it. It wasn’t so much because I fell, but because I couldn’t figure out what I had done wrong.

This year, however, I had a great ski instructor that changed that. Allen explained really well what was happening at each point – what was happening in your body, what was happening with the equipment, the effect of the physical conditions around you (gravity, temperature, etc)… he even acknowledged what our mental state might be at each point. Armed with this knowledge, I could decide what to do in different situations. It was very empowering. It changed how I feel about skiing. I can’t wait for the next winter

They are eager to improve
It does not matter how many years you have been teaching, or how many times you have taught a given subject, you still need to put in many hours to prepare for each session.

Sure, the core theories have not changed but there may be developments you need to keep abreast of. You also need to choose examples that are not only recent but also relevant for the students’ cultural context – the examples you use for a class where all students have been in the country for a while are very different from the ones you use for students that have arrived in the country weeks or days ago, for instance,

It’s very easy to become complacent. To think that you are an expert on the topic, or that you know the exercise inside out. But great teachers are humble – they know that there is always room for improvement on what you know and how you communicate what you know. Here is a great testimonial.

You can’t please everybody
Some years ago, I taught this class at LSE. When the feedback was submitted, one student wrote something along the lines of ‘I can not believe that this person was allowed to teach at such a prestigious institution. What a waste of my fees’.

I cried and cried and cried… until my better half pointed out that many others had written quite the opposite.

Some people will just not connect with you.

Maybe you are teaching a compulsory module that they did not want to take. Maybe they don’t even want to be in University. And you never know what is going on in their personal lives – One year after that upsetting feedback, a student contacted me to apologise for being so disruptive in my class (he really was!) and explained that he had been through an extremely difficult set of circumstances in his family life.

Mind you, it still hurts, every time I receive negative feedback…

What great teachers have you met in your life? What made them special?

#followfriday: @arjantupan

My #followfriday recommendation this week goes to @arjantupan, someone who inspires me to write and to be social.

I confessed how, sometimes, I struggle to write, even if I love it and even if my career depends on it. Yet, I have read that writing is like exercise: that you need to get in the habit and frame of mind of doing it everyday. And that’s exactly what Arjan does. Can you believe that he writes a poem a day? That’s right: one poem every single day.

How does he do it???

Not only does Arjan write poems regularly, but he writes about really quirky topics, too – running on treadmills, for instance! The poems are short, snappy and uplifting (and accompanied by beautiful pictures, too). You can find the poems here.

Arjan’s poetry is a great addition to my day. He is now working towards publishing a book of poetry, which he is financing in a really innovative way – see here.

But that’s not all. @arjantupan has many interests, and his tweets reflect this. He writes, shares content and interacts with other social media users about travel, about food, about running, about technology, about photography… I particularly like his photography – looking at everyday scenes from a quirky angle (like with his poetry, really).

@arjantupan puts the social in social media! He is a regular on ‘Travel Tuesday’ and ‘Friday Fotos’. And he created ‘Share Dish Wednesday’. He is also kind enough to comment regularly on my blog, for which I am ever so grateful.

This friday, follow @arjantupan – for a bit of poetry in your life.

Previous follow friday recommendations (in alphabetical order):
- @ejtennant – Witty and entertaining posts from the creator of #virtualsecretsanta (Dec., 23rd 2011)
- @inesvarelasilva – Nutrition and health researcher, supporter of theatrical arts and Zumba fanatic (Jan., 27th 2012)
- @liveBarefoot – Redefining bookstores (Oct., 14th 2011)
- @markwschaefer – The latest insight into Social Media and what it means for businesses (Jan., 20th 2012)
- @mrsoaroundworld – For the hedonist in you (Oct., 21st 2011)
- @myographer – Management, pirates and personal branding (Oct., 7th 2011)
- @OxfordCityGuide – Helps you make the most of living in Oxford (Sep., 30th 2011)
- @PaulFennemore – For a strategic view on the potential and pitfalls of social commerce (Oct., 28th 2011)
- @PhD2Published – Academic writing advice and encouragement (Nov., 18th 2011)
- @ProfBangNguyen – Links to, and thoughts on, the latest technical developments and its consequences for marketing (Jan., 13th 2012)
- @pushingsocial – To help you make the most of your blog (Mar., 2nd 2012)
- @qualityhunters – A great example of how to engage with a community on Social Media (Feb., 3rd 2012)
- @tomfishburne – for a regular laugh about serious (marketing) matters (Feb., 17th 2012)

Understanding influence

At a time when everybody and their dog has a social influence score, and business models are built around the number of times a blog post or status update is shared, it seems that influence is all about quantity. But it isn’t. This post explores the nature of influence, and what it means for how ideas spread.

Even if electronic social networks like Facebook, Twitter or Pinterest are a relatively new phenomenon, they are merely the high-tech version of a fundamental human trait: that people interact with each other, forming social networks.

Anthropologists have long been studying how members of a social network influence each other, and how those interactions shape how the members think and behave.

Specifically, they concluded that what determines how influential person A is, is the type of social network that person A has. Also important is the type of network that person A’s contacts have. That is, influence is a function of the quality of social connections.

How does it work?
In very simple terms, there are two types of networks.

At one end of the spectrum, we have compact networks, with all members connected to each other in some form or another. This type of network forms a close-knit community, with strong ties.

At the other end of the spectrum, we have networks that revolve around 1-2 individuals, but with little or no connection among the other members. This type of network resembles a hub and spoke model.

The two types of network have very different impacts in the behaviour of its members.

The close-knit community is weakly permeable to new ideas but has very strong social norms. Hence, once an element of the network presents an idea aligned with the group’s interests, it is very likely to be taken seriously. This post describes one such instance.

The hub and spoke network is open to a broad range of influences. However, the members of the network are not heavily influenced by any one of them.

What does this mean for content producers?
The fact that social networks can have such different shapes means that we need to go beyond knowing how many people shared our content or how many followers those persons have.

An advert, a video, a post or an article may travel far and wide in a hub and spoke network; but the message will only ‘stick’ within a close-knit community.

Hence, what we really need to know is what their networks look like. We need to understand the shape of their social networks.

There are software applications to map these connections, such as TouchGraph for commercial applications, or i2 for crime detection. Yes, that’s right. The visual analysis of social networks is extremely valuable in identifying criminal networks, tracing assets and mapping out the modus operandi:
Source: BBC

In summary, don’t be blinded by numbers. Influence is (also) a matter of quality.

I am really tempted to put my electronic social network contacts through a mapping software to see how it looks like. And you?

Like crossing a desert

Writing. I love it and I hate it.

I love the idea of writing. Being able to share with others what I found after having thought deeply, read widely and investigated thoroughly a particular topic.

But I really struggle with the act of writing. First, I struggle with the blank page – the enormity of the task ahead. Then, I struggle with editing and revising my first draft – because I am a ‘big picture’ kind of person, not a ‘details’ one. Finally, I struggle with accepting that whatever I am working on is ready for submission – which, let’s face it, is fatal for someone whose career depends on getting published.

Writing does require a lot of passion and courage, as discussed in this blog post.

Right now, I am revising two articles. At one level, I am excited about these two pieces. I really want to get them out. But, at another – deep dark – level, I am struggling. I’m really, really struggling.

It does not help that I have piles of marking to do, classes to prepare and assignments to set up. These tasks keep me busy. And being busy with teaching stuff is the perfect excuse to procrastinate writing.

I need to refocus. I need to go back to writing every single day, whether or not I feel inspired to do so.

I have in the past committed to specific writing goals – for instance, by signing up to Studious Jenn’s brilliant initiative on academic writing accountability (see here). Following the progress of productive academic writers like @joaovc has both stirred and paralysed me. But, sure enough, my enthusiasm eventually faded.

Alas, I shall not waste time with the failures of the past. I need to cross this desert.

Here is my public commitment (again) to writing every single day – regardless of how busy I am, or how (un)inspired I feel. Starting tomorrow…

How do you motivate yourself to working on tasks that are incredibly important but are not urgent and/or do not have an immediate, tangible outcome you can hold on to?

#followfriday: @pushingsocial

#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you name Twitter user your followers should know about. It is important to provide information about the name user, to help others decide whether to follow them. Hence, in addition to naming interesting users on Twitter, I provide a bit of background information on them in here. Enjoy!

This week I seem to be obsessed with blogs and blogging – both from the point the view of bloggers and from the point of view of businesses and society. So, it is fitting that my #followfriday recommendation this week should go to @pushingsocial.

@pushingsocial is Stanford Smith’s twitter handle. And Stanford is on a mission to help you make the most of your blog.

Stanford writes and shares resources on areas as diverse as identifying topics to blog about, finding the time to write or getting your posts noticed. In fact, I find much of his advice relevant to writing in general, not just blogging.

If you blog – or are simply considering it – make sure you follow @pushingsocial.

Previous follow friday recommendations (in alphabetical order):
- @ejtennant – Witty and entertaining posts from the creator of #virtualsecretsanta (Dec., 23rd 2011)
- @inesvarelasilva – Nutrition and health researcher, supporter of theatrical arts and Zumba fanatic (Jan., 27th 2012)
- @liveBarefoot – Redefining bookstores (Oct., 14th 2011)
- @markwschaefer – The latest insight into Social Media and what it means for businesses (Jan., 20th 2012)
- @mrsoaroundworld – For the hedonist in you (Oct., 21st 2011)
- @myographer – Management, pirates and personal branding (Oct., 7th 2011)
- @OxfordCityGuide – Helps you make the most of living in Oxford (Sep., 30th 2011)
- @PaulFennemore – For a strategic view on the potential and pitfalls of social commerce (Oct., 28th 2011)
- @PhD2Published – Academic writing advice and encouragement (Nov., 18th 2011)
- @ProfBangNguyen – Links to, and thoughts on, the latest technical developments and its consequences for marketing (Jan., 13th 2012)
- @qualityhunters – A great example of how to engage with a community on Social Media (Feb., 3rd 2012)
- @tomfishburne – for a regular laugh about serious (marketing) matters (Feb., 17th 2012)