At my eye appointment, today, the optometrist was intrigued by my surname and asked where I was from, originally. When I replied 'Portuguese', he said 'Ah, yes, Portuguese people...' and he proceeded to list a number of characteristics he thought Portuguese people had. Strangely, I was quite put off by that conversation and have … Continue reading One of a kind, please
Month: August 2012
Induction week for MSc Marketing students
I am putting together the induction programme for the MSc Marketing students joining us in September. There will be time to deal with the formal aspects such as enrolling students and sorting out their student cards, but I am also planning a number of sessions to help students get into the spirit of a post-graduate degree and, … Continue reading Induction week for MSc Marketing students
Evidence that customers use social media strategically to get firms’ attention
With social media users routinely posting online about their consumption experiences – good and bad – there is much scope for conversations between firms and their customers. Unfortunately, this includes much room for disastrous interactions that damage customer goodwill, can generate into public relations nightmares and produce costly damage for the firms. As part of … Continue reading Evidence that customers use social media strategically to get firms’ attention
Social Media and Customer Insight
In a previous post, I reported on the keynote speech by Charles Hofacker, at the Academy of Marketing conference – you can read it here. Charles noted how computers have been getting smaller but more powerful, and closer and closer to the users. As a consequence of smaller, more powerful and closer information technology, consumer … Continue reading Social Media and Customer Insight
Ana Canhoto 