Emerging applications of social media in customer management

This week takes place the International Colloquium on Relationship Marketing (ICRM 2012), now in its 12th edition. Moira Clark, Paul Fennemore and I have a paper at this colloquium. It reports on our investigation of organisation’s emergent use of social media in customer management. We conducted 28 interviews with senior marketing executives in a broad range … Continue reading Emerging applications of social media in customer management

I am going back to school

That’s right. I am going back to the ‘learner’s seat’. I joined a course on Social Network Analysis at Coursera.   I am familiar with Social Network Theory and even used it in the past, but I don’t really know how to model social networks. So, this will be a very important addition to my … Continue reading I am going back to school

Digital Research 2012, Oxford

This week I am attending Digital Research 2012. It takes place in Oxford which means that I save on travelling time and expenses. Win.   I am particularly interested in this conference because it brings together digital researchers from various disciplines. Looking at mentions of the conference on Twitter, for instance, I can see researchers … Continue reading Digital Research 2012, Oxford

Young consumers have (pestering) power, money and networks

Hello and apologies for the long silence. What can I say? I have been on holidays, with the family. While I planned to write a couple of posts during the holidays, our days ended up being too busy - and wi-fi access too patchy – for that to happen. During the family holidays I was … Continue reading Young consumers have (pestering) power, money and networks