There is an old Chinese saying that goes something like this ‘Know yourself, know the competition, and get it right almost every time’. The good news is that social media has brought with it many opportunities to anticipate competitors’ likely moves. This post discusses a few. Competitive Analysis The first step in competitive analysis is … Continue reading Social media as a source of competitive intelligence
Month: January 2013
The impact of digital and connectivity in gaming
In an interview with McKinsey, Bryan Neider, the COO of Electronic Arts (EA), discussed how the increase in bandwidth availability and the widespread adoption of connected devices had changed the electronic gaming business. Here are some of the highlights (but do head over to the original article, here, for further insights, such as the type … Continue reading The impact of digital and connectivity in gaming
Brand management during economic recession
This is a presentation I did at Oxford Brookes University, some time ago. It highlights how marketers' priorities have been shaped by changes in consumer behaviour and expectations, and by the economic recession. In this age of choice and value conscious consumers, digital is seen as the panacea: the way to demonstrate relevance and value … Continue reading Brand management during economic recession
#FollowFriday: @GreatYoungGeeks
#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you name Twitter user your followers should know about. In addition to naming interesting users on Twitter, I provide a bit of background information on them in here. Enjoy! In my first #followfriday recommendation of the New Year (and in a … Continue reading #FollowFriday: @GreatYoungGeeks
Research request: incentive to lie on Facebook
I wonder if you can help me. I am working on a piece of research about the quality of Facebook data for marketers. One of the parameters considered is whether there is an incentive for users to provide false information on Facebook - regarding who you are or what you do. I don't mean the … Continue reading Research request: incentive to lie on Facebook
Believing is succeeding
So, you have formulated your New Year’s resolutions and you are now considering the best strategy to achieve them. You have carefully considered the steps that you need to take to achieve those goals and the barriers that you are likely to face. You lined up a number of treats to reward yourself at key … Continue reading Believing is succeeding
Ana Canhoto 