Budgeting for Marketers

I am told that there were times when marketers could simply tell the CEO 'Trust me. This marketing programme will deliver great results". I don't know whether this time did exist... but I am pretty sure that this is not the case, now. Marketers need to justify their marketing investment and need to produce various … Continue reading Budgeting for Marketers

On Harlem Shake and memes

Here we go again... You survived the Gangnam Style craze. You actually saw the video and some of its spin-offs. Maybe you even learned some of the movements. When someone mentioned Psy, or the song, or whistled the tune, you could nod knowingly. As the phenomenon started fading away, you breathed a big sigh of … Continue reading On Harlem Shake and memes

Valentine’s is a lovely day… for marketing

It is Valentine’s day. A day for showing your loved ones that you care… right? This is a date that has been heavily commercialised, and where consumers’ behaviours (including boycotting rituals) are filled with meaning. The key meaning from this date seems to be showing that you care. But how you do it varies widely. … Continue reading Valentine’s is a lovely day… for marketing

Research project: customer data in the digital age

** UPDATE: this project is now completed ** I have wonderful news to share with you. A team that I have been working with has just secured funding for a research project looking at ‘Collecting and using customer data in the digital age’. The project examines the issues faced by managers when using digital data and sophisticated methodologies … Continue reading Research project: customer data in the digital age

The flawed decision maker

Noticing that I haven’t been to the gym in a (very) long time, my other half has tentatively suggested that I cancel my membership (and save some money too). This should be an easy decision. You see, even though I like some of the classes on offer at my health club, I much prefer going … Continue reading The flawed decision maker