#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you name Twitter user your followers should know about. It is important to provide information about the name user, to help others decide whether to follow them. Hence, in addition to naming interesting users on Twitter, I provide a bit of background information on them in here. Enjoy!
Paul Fennemore is Managing Partner at Viapoint, specialising in social commerce. He is also one of Oxford Brookes University’s MSc eMarketing graduates and one of the researchers in the project looking at Social Media and Segmentation
Admittedly, there is no shortage of social media experts out there – so, why am I recommending that you follow @PaulFennemore?
Much (most?) of the articles and posts you see around Twitter adopt a really narrow view of social media. They see it, simply, as a promotional tool. Paul, on the other hand, approaches social media strategically. That’s because he has a deep understanding of management practice, as well as theory.
Previous follow friday recommendations (in alphabetical order):
– @liveBarefoot – redefining bookstores (Oct., 14th 2011)
– @mrsoaroundworld – for the hedonist in you (Oct., 21st 2011)
– @myographer – management, pirates and personal branding (Oct., 7th 2011)
– @OxfordCityGuide – helps you make the most of living in Oxford (Sep., 30th 2011)
Ana Canhoto 
Thanks Ana,My only issue is that most brands have not yet got to the point where they view social media from a strategic perspective and it takes some educating to get them there.Therefore, Viapoint is now also offering social media start up services such as setting up client’s Facebook, Twitter and Youtube accounts for them and then taking it from there hopefully to a more strategic level, rather than starting with a strategy. Pity.
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