- 2025: Interviewed by BBC, regarding the use of images generated with AI in scam websites (BBC South today and website)
- 2025: Panellist at “The future of digital Sales: Adapting to AI-driven consumer shifts” event, in London
- 2024: Interviewed for POST note on “Digital disengagement and impacts on exclusion”, produced by UK Parliament POST, on non-economic drivers of digital exclusion https://post.parliament.uk/research-briefings/post-pn-0725/
- 2024: co-authored work cited in Tech Round and other outlets, regarding the limitations of traditional social media and the appeal of decentralised social media for content creators.
- Since August 2023: Associate Editor for Services Industries Journal
- 2023: Contribution to Welsh Affairs Committee’s report on “Wales as a global tourist destination” (https://publications.parliament.uk/pa/cm5803/cmselect/cmwelaf/220/report.html)
- 2022: International Expert Reviewer for the Portuguese Agency for Assessment and Accreditation of Higher Education
- 2022: Contribution to the House of Lords’ Public Services Committee on creating “A public services workforce fit for the future” Full report: https://committees.parliament.uk/publications/23110/documents/169292/default/ ; Press release: https://www.parliament.uk/business/lords/media-centre/house-of-lords-media-notices/2022/july-2022/public-services-resources-at-breaking-point-lords-committee-outlines-action-plan-to-avert-crisis-and-ensure-long-term-sustainable-workforce/ ; TV: https://parliamentlive.tv/event/index/092e9511-cdf8-4c73-b6b1-2c82f2f49910 from 15:58:20 onwards
- 2022: Contribution to the UK Government’s Department for Science, Innovation & Technology (formerly, Department for Digital, Culture, Media and Sports) consultation “Connected tech: smart or sinister?” https://committees.parliament.uk/writtenevidence/109380/pdf/
- 2021: Oral presentation to the Adult Social Care and Health Select Committee of the Royal Borough of Kensington and Chelsea, on findings from the project ‘Exploring digital technology interactions between residents and the Royal Borough of Kensington and Chelsea council, during Covid-19’.
- 2021: Expert consultant for student project on anti-money laundering, at Stanford University’s International Policy Programme.
- 2020: Grant proposals review for Austrian Science Fund, related to consumers acceptance of technology.
- 2020: Visiting Professor in Digital Marketing, City University of Hong Kong, Hong Kong S.A.R.
- 2020: Cited in Retail News, regarding how chatbots can impact negatively on the customer experience. Article entitled “Chatbots are backfiring, ‘pushing away customers”, and published on July 15th.
- 2020: Cited in Birmingham Post, regarding impact of mortgage lockdown on consumer vulnerability. Article by Trevor Law, entitled “Move towards ‘normality’ for mortgage lenders”, and published on May 7th.
- Since March 2020: Associate Editor for Journal of Marketing Management
- 2019: Invited to join discussion panel on personal data protection in the financial sector, hosted by Vrije Universiteit Brussel.
- 2016-2017: Reviewer for PETRAS Cyber Security of IoT Research Hub, Nemode (New Economic Models in the Digital Economy) programme, and European Commission’s 7th Framework Programme, among others.
- 2012-2017: Co-chair, with Professor Lyndon Simkin, of the Academy of Marketing’s Special Interest Group in “Services Marketing and Customer Relationship Management”
- 2014-2016: Visiting Professor in Digital Marketing, University of Malta
- 2014: Visiting Professor in Digital Marketing, LUISS Roma, Italy
- 2011-2015: Visiting Professor in Marketing, The Strategy Academy, India
- 2006-2010: Visiting fellow, London School of Economics
- 2017 Presented on “Using Social Media for Customer Insight” at Coventry University, UK
- 2015 Presented on “The potential and pitfalls of using social media for segmentation” at ESRC Seminar Series“Financial Services and Consumers: Issues and challenges in a context of change”, in Nottingham, UK
- 2015 Panellist on “Digital Footprints” at Britmums Live 2015 in London, UK
- 2015 Presented on “Cutting through the digital chatter” at the London School of Economics, in London, UK
- 2014 Presented on “Challenges and Opportunities of Big Data for Marketing Managers”, at Henley Centre for Customer Management members’ workshop in London, UK
- 2014 Presented on “Customer Service with Social Media” at the University of Bedfordshire
- 2103 Presented on “The role of social media in customer relationship management” at the London School of Economics
- 2013 Keynote talk on “Understanding adoption of 4G technology” to the British Computer Society in Oxford, UK
- 2013 Interviewed by BBC South Today, regarding the launch of 4G mobile phones
- 2013 Quoted on The Oxford Times, regarding the launch of 4G mobile phones
- 2013 Talk on “Customer Engagement in the Digital Era” at Henley Centre for Customer Management members’ workshop in Henley, UK
- 2005 Panellist on “Actions and transactions – Detecting financial crime by behaviour profiling”, at the 23rd International Symposium on Financial Crime, in Cambridge, UK
- 2005 Presented on “New approaches to fighting Money Laundering” at the FIDIS WP7 Profiling Workshop in Brussels, Belgium
- 2004 Presented on “The use of profiling in detecting and preventing money laundering” at the FIDIS WP8 Identity and Crime Workshop in Fontainebleau, France
