About choice of words and citation levels

I have been thinking a lot about “labels”, recently – about how they are subjective, and about how they have consequences. For instance, calling July 19th “Freedom Day” doesn’t really mean that Covid-19 is no longer prevalent, or dangerous. Cases, hospitalisations or, indeed, deaths, didn’t dramatically drop between Sunday 18th and Monday 19th. Yet, the “Freedom Day” … Continue reading About choice of words and citation levels

Drivers of acceptance of AI vary with type of service setting

Not all consumption settings are the same. They can range from situations where we can easily evaluate what we are consuming (for instance, buying a new car), to situations where we can only evaluate what we are consuming afterwards (for instance, renting a car), as well as situations where we will struggle to evaluate what … Continue reading Drivers of acceptance of AI vary with type of service setting

My anti-racist journey – 1 year in

This post was inspired by Sarah Hart-Unger’s reflection of her own journey towards learning more about structural racism, in the aftermath of George Floyd’s death; and triggered by the disgusting racist comments made by fans of the England team, in the wake of the Euro2020 finals. It is not an “how to” post, and I … Continue reading My anti-racist journey – 1 year in

Social media marketing vs User generated content vs Electronic word of mouth – Crib sheet

It’s that time of the year when I am supervising dissertation projects. And, again, I find myself clarifying the difference between three terms that often get confused and wrongly used as synonyms: Social media marketing (SMM), user generated content (UGC) and electronic word of mouth (eWoM). So, I ended up creating this table for my … Continue reading Social media marketing vs User generated content vs Electronic word of mouth – Crib sheet

What I have been reading #4

10th book of 2021 - “Reservoir 13” by Jon McGregor. I read this book for the book club created by my friend Regina Duarte. It was a very surprising read. On the surface, it seems that this is a murder mystery, examining the disappearance of a 13 year old girl, who was holidaying in a … Continue reading What I have been reading #4

Technological disruptions in services

When our fridge broke down, at the end of last month, the job of finding a replacement was made a lot easier by the existence of websites, and significantly more interesting by the existence of augmented reality. With the former, we could gather lots of information about each fridge’s features and their availability, which helped … Continue reading Technological disruptions in services

May 2021 round-up

Lockdown eased further in May. We are now allowed to meet indoors (with some restrictions), indoor gym classes are back on, and I sat in a café for the first time in ages. And while there were many obvious signs that we are still living in a Covid world (masks, limited seating, distanced tables...), it … Continue reading May 2021 round-up

Critical science’s framework to classify the risks from AI

Artificial Intelligence has great potential, but also presents many risks, from taking over jobs, to making biased decisions. Rather than thinking about the risks of AI separately and reactively, it would be useful to have a framework to identify those risks holistically and proactively.  Shakir Mohamed, Marie-Therese Png and William Isaac suggest one such framework, … Continue reading Critical science’s framework to classify the risks from AI

We are more willing to trust tech companies with our sensitive data than the government

Contact tracing is a key mechanism for monitoring the evolution of communicable diseases. For instance, it is routinely used in the case of sexually transmitted diseases, to trace people who may have been infected, and to urge them to get tested and take precautions to avoid infecting others. Other applications include tuberculosis, measles, chicken pox, … Continue reading We are more willing to trust tech companies with our sensitive data than the government