Snapchat is a very (and increasingly) popular social media platform. According to Omnicore, as of 22nd January 2017, it had 100 million daily active users, spending an average of 25-30 minutes per day on the platform. It is highly popular with youngsters (45% of users are aged 18-24 years old), particularly female users (70% … Continue reading Snapchat: about tightly-knit close relationships, not useful connections
In recent years, there have been suggestions that doctors should prescribe the use of health and fitness wearables to get people moving and to fight rising obesity levels. Others have suggested that employers and insurance providers should incentivise the use of wearables, for instance by funding their acquisition, or by reducing insurance premiums. These … Continue reading Would providing financial incentives to use health and fitness wearables work?
The start of the year was not bad for me, personally, though the world’s stage is terribly depressing and anxiety-inducing. My focus for this year is ‘shipping’, which essentially means getting things done and out of the door. To get ready for that, I started the year with a good hard look at my … Continue reading January 2017 round-up
In a recent episode of the “Let's talk about tech – Tech phone-in” podcast, the presenters were debating the extent to which smart voice assistants like Alexa presented a security and privacy threat. Fevzi Turkalp, from GadgetDetective.com, explained: The way that Alexa works (…) is that the smart bit of it is done on the … Continue reading Not in front of Alexa, dear
Our online activities leave traces, just like our physical activities leave footprints. These traces – or digital footprints – together create a digital representation of ourselves, which others can see. For instance, our work colleagues can check our various social media profiles; future employers or business partners can type our names in a search engine; … Continue reading What do others see, when they look at what you share online?
You may have come across the message by Dr. Cal Newport that we should quit social media. For instance, there is the NYT article “Quit Social Media. Your Career May Depend on It”. There is also this TEDxTalk, and numerous posts on Cal’s own blog. I am very ambivalent about Cal’s advice. On the … Continue reading To quit social media: brave or irresponsible?
Digital, social media and mobile technologies have transformed what we buy, how we buy, and even why we buy. Hence, it is no surprise that both marketing practitioners and academics have turned their attention to these technologies, researching and writing about their impact on both buyers and markets. Do the research efforts of practitioners and … Continue reading Are marketing managers and academics on the same page, regarding digital?
What? National Statistical, the blog from the UK's Office of National Statistics. Where? You can read it here. So what? This blog has really interesting articles focusing on particular datasets, such as this one about happiness levels in the UK, which covers implications for policy, as well as an interesting correlation between the gap … Continue reading Something for your weekend: ONS blog
This paper aims to demystify the Internet of Things (IoT) for marketers. It provides a non-technical introduction to what the IoT is, and how it creates value for users (and, hence, why there has been so much excitement about it). The paper also presents a general overview of key implications for marketers to consider, … Continue reading A brief and non-techy introduction to the Internet of Things for marketers
And so December, and 2016, came to an end. My focus for this year was ‘connections’ - connecting with ideas, places and people. While the first two were easy, the last one was a bit of a struggle for an introvert like me. But I did it. And it was great. For 2017, … Continue reading December 2016 round-up