The Office for National Statistics has published some information on children’s spending (i.e., where children spend their money, and how much), here and here. The data reveals that teenage girls (13 to 15 years old) spend an average of £20.20 a week, whereas teenage boys spend an average of £17.30 a week. That’s nearly … Continue reading What UK teenagers spend their money on
Unilever’s chief marketing officer, Keith Weed, has said that the company might stop advertising on Facebook and other online platforms. This announcement goes against the trend in advertisement spend, as more and more companies are looking at online platforms as a cost-effective way of communicating with their customers. Online social networks (OSNs) – like Facebook … Continue reading Why is Unilever having second thoughts about advertising on Facebook?
I am a big fan of podcasts. They are a great way of learning about a broad range of topics or, conversely, of staying informed about a particular topic. And they are perfect for those of us who want to learn more, but feel that they are already spending too much time in front of … Continue reading Three essential podcasts for marketers in a hurry (and really busy marketing students)
Sometimes, good customers do bad things. I mean, they do things that are good for the business, but which may have negative consequences for the wider public. In those cases, the government may intervene and demand that the firm acts in a way that meet the government’s goals (regarding the public good) but which runs contrary … Continue reading When the firm’s customer is the public’s enemy
Last Saturday (6th January), marked the 8th anniversary of this blog. When I mentioned this to the teen (a keen blogger, too), she asked how my first and my latest blog post compared. Interesting question, teen. Here is what I found. My first post was about the role of the audience in shaping the message. … Continue reading This blog is 8
We sometimes think of customer satisfaction and dissatisfaction as two sides of the same coin. If a certain feature is present – say, courteous service – customers leave satisfied; if that same feature is absent, customers leave dissatisfied. So, to have happy customers, all we need to do is keep improving on that feature. … Continue reading Level vs source of customer (dis)satisfaction
In my process of learning about artificial intelligence, and reflecting on its implications for society (and marketing, as part of it), I came across the work of Zeynep Tufekci. She works on the sociology of technology, for instance the social consequences of algorithmic manipulation, or how people in power use artificial intelligence to manipulate us: … Continue reading Resource on the sociology of artificial intelligence and algorithmic decision making