Apple Watch Series 4 will appeal to older customers; and that is a great marketing move

At its latest event, on 12thSeptember 2018, Apple announced a new version of its smartwatch. The Apple Watch Series 4 includes features such as a display that has 30% more usable space than the previous versions, a fall detection mechanism which sends out an alert if the user remains immobile after the suspected fall, and … Continue reading Apple Watch Series 4 will appeal to older customers; and that is a great marketing move

New paper: Big data, big decisions: The impact of big data on board level decision-making

If you are interested on the impact of big data on business, you might want to check a new paper that I co-authored with Alessandro Merendino, Sally Dibb, Maureen Meadows, Lee Quinn, David Wilson and Lyndon Simkin; and which has just been published in the Journal of Business Research. This paper reports on a research … Continue reading New paper: Big data, big decisions: The impact of big data on board level decision-making

Today’s marketers: increasingly specialised, in agile teams, with varied backgrounds, need to embrace experimentation, and be ‘whole brain’

Future Proof is a podcast hosted by Julie Kollman, who is Chief Research Officer at Kantar Consulting, and Andrew Stephen, who is the L'Oreal Professor of Marketing at Saïd Business School (Oxford University). In the latest episode, the hosts are joined by Kantar’s senior partner, Mark Visser, to look at how the job of a … Continue reading Today’s marketers: increasingly specialised, in agile teams, with varied backgrounds, need to embrace experimentation, and be ‘whole brain’

Smart speakers – consumer behaviour, industry structure, and implications for marketing

Smart speakers are very popular consumer electronic devices, and their penetration is not showing any signs of a slowdown. According to the analysts at Canalys, almost 100 million smart speakers will make their way to homes all over the world by the end of 2018, more than double the number in place at the end … Continue reading Smart speakers – consumer behaviour, industry structure, and implications for marketing

Book review: “Finish – Give yourself the gift of done” by Jon Acuff

I am in two minds about Jon Acuff's 'Finish - Give yourself the gift of done' (no affiliate link). On the one hand, I find the writing style a little bit off-putting (dad jokes galore… it is a bit too much). I also think that, at £13.96 (price on Amazon, at the time of writing) this … Continue reading Book review: “Finish – Give yourself the gift of done” by Jon Acuff

Limiting users’ time on Facebook, makes great business sense

Facebook has announced that it is rolling out features to help us spend less time on Facebook or Instagram. At face value, this is a surprising move for a company that has taken so many steps to create a platform that we return to over and over again (e.g., via notifications), to maximise the amount … Continue reading Limiting users’ time on Facebook, makes great business sense

Summer reading: Stand out of our Light – Freedom and Resistance in the Attention Economy

If, like me, you are looking for summer reads, take a look at “Stand out of our Light - Freedom and Resistance in the Attention Economy”, which was authored by James Williams, the winner of the first edition of the Nine Dots Prize.   The Nine Dots Prize is an initiative to encourage and “reward … Continue reading Summer reading: Stand out of our Light – Freedom and Resistance in the Attention Economy