I don’t think that I have ever read a full set of terms and conditions from one of the tech giants. And I think that I am in the majority, here. Most terms of service are extremely long, as illustrated by Dima Yarovinsky’s installation at the Visualizing Knowledge 2018 exhibition. The artist printed the … Continue reading A peak into tech giants’ terms and conditions
I am writing this blog post while on my way to the Academy of Marketing’s conference, where I am joining a workshop looking at how Artificial Intelligence is impacting on marketing as a discipline – both the study and the practice of it. Because of this, lately, I have been thinking about a study that … Continue reading How digital technology changed marketing and the role of marketers
I am preparing for a workshop on the topic of Artificial Intelligence in Marketing, and what it means for the field. These are some initial thoughts that I penned for this workshop. What is Artificial Intelligence (AI)? The term AI refers to any technological assemblage that can collect inputs from the environment (e.g., through sensors), … Continue reading Some thoughts on Artificial Intelligence, and what it means for marketing
Let me give a big shout out to the project ‘Why We Post’, which explores the nuances in social media behaviour across the world, and what that reveals about the social media users’ context and values. The website for the project contains a number of fantastic resources, including downloadable books. While working on my … Continue reading Mothers on Facebook: England vs Trinidad
Voice assistants (aka smart speakers) are becoming increasingly popular. For instance, by the end of 2017, one in six US adults owned a smart speaker (e.g., Alexa or Google Home), a number that is expected to grow by 50% during 2018. This represents an adoption rate much faster than that for smartphones or the Internet. … Continue reading Consumer perceptions of surveillance activity of Alexa vs. Google Home vs. Siri
Customer endorsement in the form of reviews, likes and other forms of support (or criticism) is important for sales. This is true for all organisations. However, the effect of customer endorsement on consumption varies widely, depending on the type of company and the type of product. Research by Kyunghee Lee, Byungtae Lee and Wonseok Oh … Continue reading Customer reviews are a double-edged sword for new, independent service brands
Did you survive #GDPRday, and the associated barrage of e-mails letting you know about updated privacy policies, or asking you to opt-in to mailing lists? Let’s hope this new regulation will be a catalyst for change in organisations’ attitudes towards personal data. However, we can neither lay all the blame on organisations, nor all … Continue reading GPDR is great but not enough. A change in attitudes is urgently needed.