Are marketing managers and academics on the same page, regarding digital?

Digital, social media and mobile technologies have transformed what we buy, how we buy, and even why we buy. Hence, it is no surprise that both marketing practitioners and academics have turned their attention to these technologies, researching and writing about their impact on both buyers and markets. Do the research efforts of practitioners and … Continue reading Are marketing managers and academics on the same page, regarding digital?

Something for your weekend: ONS blog

What? National Statistical, the blog from the UK's Office of National Statistics.    Where? You can read it here.   So what? This blog has really interesting articles focusing on particular datasets, such as this one about happiness levels in the UK, which covers implications for policy, as well as an interesting correlation between the gap … Continue reading Something for your weekend: ONS blog

A brief and non-techy introduction to the Internet of Things for marketers

This paper aims to demystify the Internet of Things (IoT) for marketers. It provides a non-technical introduction to what the IoT is, and how it creates value for users (and, hence, why there has been so much excitement about it).   The paper also presents a general overview of key implications for marketers to consider, … Continue reading A brief and non-techy introduction to the Internet of Things for marketers

New Year’s resolution for marketers

Want to be a better marketer in 2017?   Here is the one key thing to do: Choose one customer segment to focus your marketing efforts on. The problem that I usually come across, when advising companies, is that they do not have a suitable target customer.   Often, they try to sell to everyone. … Continue reading New Year’s resolution for marketers

Something for your weekend: The Machine Stops

I have a present for you.   It is my favourite kind of present: a book.   What? It is a short novel by E. M. Foster, first published in 1909. It is called ‘The Machine Stops’.    Where? You can read it here, or buy it here (no affiliate links).   So what? This … Continue reading Something for your weekend: The Machine Stops