The interplay between face to face contact, e-mail and timing in driving up sales of loyalty schemes

The question of how best to contact high value customers, how often and when, is very important for customer relationship managers, particularly when it comes to the sale of loyalty-inducing schemes such as season tickets or membership schemes. Season tickets or annual memberships are an important source of revenue for many service-based organisations such as … Continue reading The interplay between face to face contact, e-mail and timing in driving up sales of loyalty schemes

What is GDPR, and what it means for marketers

GDPR stands for General Data Protection Regulation. It is a EU law, enforceable from May 25th2018, which aims to protect the privacy and personal data of EU residents. If you collect, process or use customers’ personal data (and the definition of personal data is quite broad – see below), then GDPR is likely to be … Continue reading What is GDPR, and what it means for marketers

What a waste of a communication opportunity

On the occasion of my birthday, I received this message from an optometrist I used to go to: "Dear Ana, Just a quick note to wish you a very happy birthday! Kindest regards, [name of company] team.”   So far, so normal and predictable.   However, the message was accompanied by this photo: Can anyone … Continue reading What a waste of a communication opportunity

The real reason behind the spread of fake news

The journal Science recently published a paper exploring how and why fake news spread. You can access it here, or you can listen to this episode of Chips with Everything (a Guardian podcast that I recommended, previously).   The paper is authored by MIT researchers Soroush Vosoughi, Deb Roy and Sinan Aral. The researchers collected around 126,000 rumour stories on … Continue reading The real reason behind the spread of fake news

Examples of applications of Artificial Intelligence

The term “artificial intelligence” has definitely jumped from the realms of science fiction or something that ‘happens’ in robotics’ labs, to mass media and something that affects every aspect of our lives.   Not sure how ubiquitous Artificial Intelligence is, already? Then check Deepindex, a resource which collates examples of application of artificial intelligence in … Continue reading Examples of applications of Artificial Intelligence

Your Facebook data

I recently found out that you could check what data Facebook has on you. Well, the data that they let you know about, at least.   You can see what you shared online, which messages you exchanged with your friends and so on. You can also see which applications have access to your Facebook information, … Continue reading Your Facebook data

Phones in restaurants. Yay or Nay?

A pub in the Welsh town of Wrexham is offering 25% off the food bill to customers who lock their phones away, during their meal. The move, it is argued, is an attempt to get customers to “concentrate solely on one another and the fun night out they are having", according to the article on … Continue reading Phones in restaurants. Yay or Nay?