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Ana Canhoto

Researching, writing, teaching and learning about marketing in everyday life

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e: a.i.canhoto@me.com

w: www.anacanhoto.com

 

Twitter: @canhoto

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Skype: Ana Isabel Canhoto

 

 

Or…

Ana Isabel Canhoto
Oxford Brookes University

Business School
Wheatley Campus
Oxford OX33 1HX
England

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Recent Posts

  • Digital 2019 report: nearly four in ten internet users now using voice commands or voice search
  • The short vs long term effects of a social media crisis
  • The human backstage of tech businesses
  • Showing customers the care and effort that goes into creating the perfect experience
  • Six reasons to blog, (even) if you are an academic

Top Posts & Pages

  • Smartphone manufacturing costs vs retail prices
  • ‘A good beginning makes a good end’ – Thoughts on getting the best possible start on your PhD
  • When loyalty programmes backfire: loyalty, entitlement and complaints
  • Social media as a source of competitive intelligence
  • Benefits and challenges of using social media to profile consumers
  • Something for your weekend: The Joy of Data
  • Digital 2019 report: nearly four in ten internet users now using voice commands or voice search
  • Coca-Cola: When it comes to customer feedback, negative is more valuable than positive
  • Consumer segments vs. tribes, and what it means for marketing strategy
  • Day in the Life of an Academic #6: new job

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