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Ana Canhoto

Researching, writing, teaching and learning about marketing in everyday life

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Ana Isabel Canhoto

University of Sussex
Sussex House, Falmer
Brighton, BN1 9RH
United Kingdom

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Recent Posts

  • It’s not because a dataset is big that it will be good. And it is not because we used a sophisticated algorithm that the decision will be fine
  • Moving fast, without breaking things – leveraging big data in incumbent organisations
  • The exasperating lack of progress on women’s and girls’ digital rights
  • February 2023 round-up
  • Assessing the risk of misuse of language models for disinformation campaigns

Top Posts & Pages

  • Smartphone manufacturing costs vs retail prices
  • Examples of applications of Artificial Intelligence
  • Social media as a source of competitive intelligence
  • Issues to consider when using social media to collect qualitative data
  • Get in contact
  • Understanding and solving opacity in algorithms
  • The cultivation of digital resignation
  • Starbucks is dealing with its social media crisis one tweet at a time
  • Coca-Cola: When it comes to customer feedback, negative is more valuable than positive
  • A sad story of social networking

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