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Ana Canhoto

Researching, writing, teaching and learning about marketing in everyday life

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Get in contact

e: a.i.canhoto@me.com

w: www.anacanhoto.com

 

Twitter: @canhoto

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Skype: Ana Isabel Canhoto

 

 

Or…

Ana Isabel Canhoto
Oxford Brookes University

Business School
Wheatley Campus
Oxford OX33 1HX
England

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Recent Posts

  • What is a good meal? What is a good algorithm?
  • Personalisation vs customisation – Do you know the difference?
  • PhD research topics that I am supervising
  • How did the 2008 financial crisis impact on financial exclusion?
  • Apple Watch Series 4 will appeal to older customers; and that is a great marketing move

Top Posts & Pages

  • What is a good meal? What is a good algorithm?
  • Smartphone manufacturing costs vs retail prices
  • Consumer segments vs. tribes, and what it means for marketing strategy
  • What stops customers complaining to you
  • Starbucks is dealing with its social media crisis one tweet at a time
  • Mailing list vs Facebook group crib sheet
  • Three steps to spot brewing social media crises
  • Handling social media crises
  • PhD topics that I am supervising at Oxford Brookes University
  • New paper: Big data, big decisions: The impact of big data on board level decision-making

Archives

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  • View UCMeEVdxwh1ZmPSh7EdNeGuw’s profile on YouTube
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The good thing about living in a cold country is that you learn to make the most of lovely days, like today. Lazy walk, coffee by the pool, reading under a tree... #win
My office companion, today
⬅️Friday; ⬆️ Saturday; ➡️ Sunday
Taking advantage of the warm weather, with my favourite people 👩‍👧‍👦
Today’s run
Contrasting different authors’ perspectives on the same phenomenon is made better with pen and paper and lots of coloured pens 📝
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