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Ana Canhoto

Researching, writing, teaching and learning about marketing in everyday life

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e: a.i.canhoto@me.com

w: www.anacanhoto.com

 

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Ana Isabel Canhoto
Oxford Brookes University

Business School
Wheatley Campus
Oxford OX33 1HX
England

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Recent Posts

  • Monday Miscellany 15 Apr 19
  • Seeing the smart speaker as a servant vs a master vs a partner – Why it matters
  • The early days of digital marketing #Web30
  • Biases in algorithms – the case of Hello Barbie
  • Impact of negative online reviews on restaurant staff

Top Posts & Pages

  • Smartphone manufacturing costs vs retail prices
  • The interplay between face to face contact, e-mail and timing in driving up sales of loyalty schemes
  • Book review: Social Media Explained
  • Cheat sheet for campaign planning
  • Benefits and challenges of using social media to profile consumers
  • News on Facebook create the illusion of knowledge and reduce motivation to search for information
  • Three advantages of Twitter’s extended characters limit
  • The short vs long term effects of a social media crisis
  • Seeing the smart speaker as a servant vs a master vs a partner - Why it matters

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Instagram

Quick trip to the south of England to dip my toes in sand and hear the sound of waves crashing. That will have to do, for the time being.
I do love having easy access to a library at work. Ours has a great collection of fiction, too, because we have courses in creative writing, drama and, of course, English. But, this time, I picked these two. The one on the right has been on my reading list for a while. The one on the left, because I just got a bit of funding to produce a podcast and realised that, other than listening to lots of them, I really do not know much about how to pull this one out of the bag. Any tips?
Overheard after a killer GRIT class with Kirsteen, at @nuffieldhealthoxfordshire, today: “I feel so powerful after this class. I tell myself that if I can survive this, I can do anything”. #GlassHalfFull, I suppose 😩
Sundays
Today’s run
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