I suspect that we have all had the experience of filling in a form and not finding a box that exactly describes us. That’s because those forms are trying to fit us into neat categories, whereas our identities, behaviours and preferences are often fluid, contextual, and relational. So, there is a clash between the managerial … Continue reading Capturing human complexity in categories
Tag: categorisation
About creativity, coffee and the need to think like a customer
Somebody told me about a very interesting TED talk on creativity. I was very intrigued, and decided to search for it when I got home. The person that mentioned the talk, said that the speaker discussed how starting to drink coffee (instead of beer) had had such a positive impact on creativity: people were lucid … Continue reading About creativity, coffee and the need to think like a customer
Ana Canhoto 