The rise of crypto marketing

The high volatility in the global stock markets (due to the war in Ukraine, etc…) has resulted in a reduced appetite for risky assets, which has led to a crash in the cryptocurrencies’ market: the global market for cryptocurrencies has lost more than 2/3 of its value in the last 8 months. Consequently, the market for NFTs … Continue reading The rise of crypto marketing

The automation of sexism and racism

Four years ago, while preparing for a presentation, I searched google for a generic image of a “person” to add to my slides. Of the first 25 results, one (4%) had long hair. Three (12%) images were of people with dark skin (1 woman and 2 men; all with short or no hair). And, overall, there … Continue reading The automation of sexism and racism

Chatbots encourage customer misbehaviour

In the paper “Artificial Intelligence and Machine Learning as business tools: factors influencing value creation and value destruction”, Fintan Clear and I argue that the often-repeated claim that AI solutions are “cheaper, faster, and less prone to mistakes than humans” reveals a narrow assessment of the costs associated with deploying an AI solution in an … Continue reading Chatbots encourage customer misbehaviour

Intra-organisational tensions arising from the deployment of AI

The application of AI in marketing has the potential of delivering many benefits for businesses, such as obtaining customer insight, or providing customer support. But it is not without challenges. There are challenges related to the technology itself; challenges relating to customers, and challenges relating to the power dynamics between actors. And, then, there are the organisational challenges. My co-author, Ben Keegan, … Continue reading Intra-organisational tensions arising from the deployment of AI

Artificial Intelligence vs household product safety

Apparently, autonomous robotic vacuum cleaners (i.e., Roombas) and dog poos don’t mix well. I had no idea as I have neither a Roomba nor a dog; but I have, now, learned that this is a common problem faced by pet owners, as reported in this 2016 article in The Guardian. Image source Maybe I should … Continue reading Artificial Intelligence vs household product safety

Measuring the effects of Internet deprivation  

With digital technology and connectivity being so ubiquitous, it is easy to take access to the Internet for granted. It becomes part of the background. But there are many people that do not have regular access to the internet – those that live in areas with poor connectivity; those that can’t afford broadband connection; or those … Continue reading Measuring the effects of Internet deprivation  

The value of service robots in embarrassing service encounters

While we tend to think of an attentive member of staff as the epitome of customer service, there are circumstances when customers would much rather not have to interact with one. Maybe they are in a hurry. Maybe they want to avoid small talk. Maybe they prefer to socially distance. Or, maybe, they are a … Continue reading The value of service robots in embarrassing service encounters

What Elon Musk’s acquisition of Twitter means for marketers

Elon Musk made a take-over offer to buy Twitter, and is said to want to implement four key changes at the social media company: Reduce content moderationEliminate automated accountsIntroduce new product featuresOpen-up Twitter’s algorithm The significance of Twitter for marketers According to Hootsuite, Twitter is the 15th largest social media platform in the world (slide 99). … Continue reading What Elon Musk’s acquisition of Twitter means for marketers

Online groceries shopping – not such a novelty, after all

A couple of weeks ago, while I was putting away the groceries that I had ordered online earlier that week, and which had just been delivered to my house, Child 2 asked something to the effect of “When you were my age, did you ever imagine that you could order groceries from the comfort of … Continue reading Online groceries shopping – not such a novelty, after all

Parents and young people as consumers

This past weekend was Mother’s Day in the UK. The date prompted me to read a paper that has been sitting on my “to read” list for a while: Stella Minahan and Patricia Huddleston’s “Shopping with mum – mother and daughter consumer socialization”.  The paper interviewed 30 young women aged 20 to 22 years old … Continue reading Parents and young people as consumers