Smartphone manufacturing costs vs retail prices

Statistics company, Statista, published this chart showing the manufacturing costs of leading smartphone brands:   Focusing on phones launched in 2016, only, we can see that Huawei uses the cheapest components, and Google Pixel the most expensive. And that Samsung phones use more expensive hardware components than their Apple counterpart: Phone model Manufacturing cost $ … Continue reading Smartphone manufacturing costs vs retail prices

What makes a campaign go around and around and around?

This advert made its way to my Twitter feed, last week.   The kiddo asked me, expectantly: Is it good marketing, mummy?   It is, yes. It is great, actually, I said.   First, because it clearly depicts the product’s benefit. And, fortunately for the brand, no one actually managed to break the unbreakable glass … Continue reading What makes a campaign go around and around and around?

News on Facebook create the illusion of knowledge and reduce motivation to search for information

Facebook, which has been heavily criticised (and is facing the threat of heavy fines) for failing to stop the publication of fake news on its platform, is now trying to educate its users on how to spot fake news. The company published a list of ten tips directing users to look for specific elements such … Continue reading News on Facebook create the illusion of knowledge and reduce motivation to search for information

Teens and privacy. It’s complicated.

I lost count of the number of times I have read, or been told, that teens do not care about their privacy, online.   I did not do any systematic research in this area, but my limited observations (and common sense), make me seriously doubt that claim. I think that the relationship between teens and … Continue reading Teens and privacy. It’s complicated.

Do social media competitions work?

Have you come across those social media posts where the people you follow say something nice about a company in order to be entered into a prize draw or some sort of competition? You can spot them because they use a specific hashtag, or they say something like ‘RT in order to win’.   I … Continue reading Do social media competitions work?

Smartphone use: e-mail and social up; phone calls down

Deloitte’s 2016 Global Mobile Consumer survey reveals that the proportion of UK smartphone users who use their phone for web-enabled activities continues to increase. For instance, 56% of users now use instant messaging at least once a week. The number is 59% for social networks, and 71% for e-mail. At the same time, the proportion … Continue reading Smartphone use: e-mail and social up; phone calls down

Privacy threats: more than hacking or unauthorised surveillance

When we talk about privacy problems, we tend to focus on the collection or use of personal data without that person’s informed consent – for instance, hacking, unauthorised access, staff (mis)behaviour, or automated data collection.   However, a person’s privacy may be compromised even when they willingly agreed to share their data. Dan Nunan and … Continue reading Privacy threats: more than hacking or unauthorised surveillance

Snapchat: about tightly-knit close relationships, not useful connections

Snapchat is a very (and increasingly) popular social media platform. According to Omnicore, as of 22nd January 2017, it had 100 million daily active users, spending an average of 25-30 minutes per day on the platform.   It is highly popular with youngsters (45% of users are aged 18-24 years old), particularly female users (70% … Continue reading Snapchat: about tightly-knit close relationships, not useful connections

Would providing financial incentives to use health and fitness wearables work?

In recent years, there have been suggestions that doctors should prescribe the use of health and fitness wearables to get people moving and to fight rising obesity levels. Others have suggested that employers and insurance providers should incentivise the use of wearables, for instance by funding their acquisition, or by reducing insurance premiums.   These … Continue reading Would providing financial incentives to use health and fitness wearables work?

Not in front of Alexa, dear

In a recent episode of the “Let's talk about tech – Tech phone-in” podcast, the presenters were debating the extent to which smart voice assistants like Alexa presented a security and privacy threat. Fevzi Turkalp, from GadgetDetective.com, explained: The way that Alexa works (…) is that the smart bit of it is done on the … Continue reading Not in front of Alexa, dear