Using wearables is all about control. And so is not using them.

The short video below presents two extreme cases of attitudes towards using wearables. On the one hand, we have Thomas who monitors multiple aspects of his daily life, from food intake to movement, and even built a wearable to track his sneezes. On the other hand, we have Emma, who firmly rejects using wearables even … Continue reading Using wearables is all about control. And so is not using them.

Emotion analysis for real time interactions

Emotions influence how we interpret situations, what we do, and even how we remember them. Thus, emotions are a very important driver of how consumers behave and why. Because of this importance, there has been a growth in the number of products that promise to scan online conversations (e.g., in social networks, or on product … Continue reading Emotion analysis for real time interactions

TED talk: blind faith in big data must end

Super interesting and short talk by Cathy O'Neil about What is an algorithm Why they are subjective, flawed and unfair How they can have disastrous effects in people’s lives How they perpetuate the past and historical discrimination Why they are so difficult to scrutinise And, thus, why we can not have blind faith in big … Continue reading TED talk: blind faith in big data must end

Huawei customers more likely to endorse the brand than Apple ones. So what?

Market research recently published by Globalwebindex shows that Huawei customers were the most likely, among technology users, to recommend the brand to others. Should competitors like Samsung or Apple worry?   No.   And why not?   Because when it comes to the impact of word of mouth on consumer behaviour volume of word mouth … Continue reading Huawei customers more likely to endorse the brand than Apple ones. So what?

Pitfalls to avoid when using hashtags in marketing campaigns

Last week marked the 10th anniversary of the Twitter hashtag, which consists of adding the hash symbol (#) to a word or phrase. The hashtag permeated popular culture as a way of organising conversations around a theme or event (e.g., #eclipse20017), or emphasising aspects of a conversation.   Unsurprisingly, marketers have jumped on the bandwagon, … Continue reading Pitfalls to avoid when using hashtags in marketing campaigns

Google autocomplete #2: Marketers are…

I don’t even remember why I entered ‘marketers are’ on Google’s search box, but I certainly have not forgotten the autocomplete suggestions that quickly followed:   And the autocomplete suggestions for ‘teachers’ and ‘academics’ are not much better:   I should have been a doctor. Oh, wait…   #CanNotWin #DoNotMakeCareerDecisionsBasedOnGoogle

Effectiveness of ads on smartphone vs TV

I came across this study, commissioned by Facebook, investigating how people respond to visual content delivered on a smartphone vs. a television. It was published in 2015, so you may know about it, already. But, if you don’t, read on as it is very interesting.   The study exposed research participants to video ads on … Continue reading Effectiveness of ads on smartphone vs TV

The many facets of customer complaining behaviour

Handling customer complaints is a critical, yet challenging job. Some customers make their voice heard loudly, while others do so quietly. Some want to talk directly with someone, others prefer remote channels like feedback cards or e-mails. And in this age of social media, minor problems can quickly spiral out of control, so it is … Continue reading The many facets of customer complaining behaviour

Mailing list vs Facebook group crib sheet

Our sailing club has created a Facebook group, because it is “quicker and easier than emailing, and no danger of people's email addresses being accidentally missed off”. And they are not alone. For instance, y previous institution created Facebook groups for students holding offers for their degree. This author I know, created a group for … Continue reading Mailing list vs Facebook group crib sheet

Jawbone bows out of fitness wearables market – reasons and lessons

One of the first players in the fitness wearables market, Jawbone, is leaving the market. After struggling with hardware and software problems, and a dwindling market share, the company has bowed out. I wrote an article for The Conversation unpicking the reasons for Jawbone’s failure, and highlighting some lessons to be learned. You can read … Continue reading Jawbone bows out of fitness wearables market – reasons and lessons