What is GDPR, and what it means for marketers

GDPR stands for General Data Protection Regulation. It is a EU law, enforceable from May 25th2018, which aims to protect the privacy and personal data of EU residents. If you collect, process or use customers’ personal data (and the definition of personal data is quite broad – see below), then GDPR is likely to be … Continue reading What is GDPR, and what it means for marketers

Consumer Data and the ‘War on Terror’

The book that I co-authored with Kirstie Ball, Elizabeth Daniel, Sally Dibb, Maureen Meadows and Keith Spiller, has been featured in 'Research Reporter', the research newsletter of the Faculty of Business at Oxford Brookes University. The original article is here. Transcript below in case the link does not work for you.   Surveillance, consumer data and … Continue reading Consumer Data and the ‘War on Terror’

About creativity, coffee and the need to think like a customer

Somebody told me about a very interesting TED talk on creativity. I was very intrigued, and decided to search for it when I got home. The person that mentioned the talk, said that the speaker discussed how starting to drink coffee (instead of beer) had had such a positive impact on creativity: people were lucid … Continue reading About creativity, coffee and the need to think like a customer

The value of social media data is not in data itself, but the interpreter and the use

Tim Kourdi’s comment about the value of information, in my latest blog post, reminded me of an interview with Twitter co-founder, Jack Dorsey. Jack challenged criticism that the physical constraints of the platform (specifically, the 140 characters limit for a message) would lead to shallow, value-less content being shared. He did acknowledge that the limit … Continue reading The value of social media data is not in data itself, but the interpreter and the use

PhD topics that I am supervising at Oxford Brookes University

The institution where I work, the Faculty of Business at Oxford Brookes University, has a thriving doctoral programme, including studentship opportunities. If you are considering a doctoral degree, do take a look at the research topics available. I can supervise 1-2 doctoral students who wish to research any of the topics below. Bad customer behaviour … Continue reading PhD topics that I am supervising at Oxford Brookes University

Research request: incentive to lie on Facebook

I wonder if you can help me. I am working on a piece of research about the quality of Facebook data for marketers. One of the parameters considered is whether there is an incentive for users to provide false information on Facebook - regarding who you are or what you do. I don't mean the … Continue reading Research request: incentive to lie on Facebook

The role of employees in keeping customer data safe

Most of us will remember a particularly good (or bad) encounter that completely lifted (or destroyed) our consumption experience. I, for instance, have had consistently good interactions with staff at John Lewis who will, generally, go out of their way to help me find an item in store. Conversely, there is this little, family restaurant that serves … Continue reading The role of employees in keeping customer data safe