How can I give back to my research participants? This is a question that has been in my mind, since I came across the transcript of a talk describing data collection as a gift exchange relationship. I have since lost the link to that talk*, but the main idea was that we should see data … Continue reading Giving back to research participants
Author: anacanhoto
Google autocomplete #2: Marketers are…
I don’t even remember why I entered ‘marketers are’ on Google’s search box, but I certainly have not forgotten the autocomplete suggestions that quickly followed: And the autocomplete suggestions for ‘teachers’ and ‘academics’ are not much better: I should have been a doctor. Oh, wait… #CanNotWin #DoNotMakeCareerDecisionsBasedOnGoogle
Effectiveness of ads on smartphone vs TV
I came across this study, commissioned by Facebook, investigating how people respond to visual content delivered on a smartphone vs. a television. It was published in 2015, so you may know about it, already. But, if you don’t, read on as it is very interesting. The study exposed research participants to video ads on … Continue reading Effectiveness of ads on smartphone vs TV
The many facets of customer complaining behaviour
Handling customer complaints is a critical, yet challenging job. Some customers make their voice heard loudly, while others do so quietly. Some want to talk directly with someone, others prefer remote channels like feedback cards or e-mails. And in this age of social media, minor problems can quickly spiral out of control, so it is … Continue reading The many facets of customer complaining behaviour
Mobile phone usage – perceptions v reality
My good friend Tim Kourdi brought these graphs to my attention, recently. They show how much time we spend online on our mobile phones, and convey two key messages: We are now spending more than double the time online on our phones than we did 4 years ago; Younger segments spend around seven times more time … Continue reading Mobile phone usage – perceptions v reality
Mailing list vs Facebook group crib sheet
Our sailing club has created a Facebook group, because it is “quicker and easier than emailing, and no danger of people's email addresses being accidentally missed off”. And they are not alone. For instance, y previous institution created Facebook groups for students holding offers for their degree. This author I know, created a group for … Continue reading Mailing list vs Facebook group crib sheet
Jawbone bows out of fitness wearables market – reasons and lessons
One of the first players in the fitness wearables market, Jawbone, is leaving the market. After struggling with hardware and software problems, and a dwindling market share, the company has bowed out. I wrote an article for The Conversation unpicking the reasons for Jawbone’s failure, and highlighting some lessons to be learned. You can read … Continue reading Jawbone bows out of fitness wearables market – reasons and lessons
Popular choice vs friends’ recommendations – which is most influential?
There are two sources of social influence that can shape consumer purchases: Overall popularity of the product, as evidenced by indicators such as best-selling lists or online ratings, which aggregate the choices or opinions of previous buyers in the system. Popularity of the product within the buyer’s social circle. This can be evidenced by people … Continue reading Popular choice vs friends’ recommendations – which is most influential?
On social engineering in social media platforms (or, how we are not in control)
Historian Melvin Kranzberg once wrote that: “Technology is neither good nor bad; nor is it neutral”. That is, technology (digital techology, for instance) does more than allowing users to do something; the design of that techonological product actually encourages some behaviours, while discouraging (or, at least, downplaying) others. For instance, the addition of cameras to … Continue reading On social engineering in social media platforms (or, how we are not in control)
June 2017 round-up
It’s summer and I am very much enjoying the long ‘days’. Yay. And the GCSEs are over. Double yay. This month, I interviewed for, and was appointed to, the position of leader of the Marketing division at my Business School (i.e., head of department). Plus, at the end of the month, I learned that … Continue reading June 2017 round-up
