Guest talk: Yekemi Otaru, B2B Sales & Marketing Strategist

This week, Ms Yekemi Otaru joined my Services Marketing class to talk about how she combats the pricing and competitive pressures faced by her marketing agency. Yekemi is an entrepreneur and owner of Doqaru Limited. She is also a B2B Sales & Marketing Strategist, and a Bestselling Author about social media in the business to … Continue reading Guest talk: Yekemi Otaru, B2B Sales & Marketing Strategist

October 2021 round-up

October was not a good month, overall. Productivity was low, I burned some bridges, and there was a bereavement in my other half’s side of the family. I even thought about not writing a round-up post this month. But, in the spirit of authenticity that I try to bring to this blog, here is a … Continue reading October 2021 round-up

An emoji lost in translation

Earlier this week, I punctuated a message for a colleague with the emoji below: I wanted to express my frustration at a certain situation, by adding an emoji that, in my view, had a certain physical resemblance to me. However, something happened between me (the information source) and my colleague (the destination) such that when … Continue reading An emoji lost in translation

Recent publications #4

For the past three Octobers I have published a post offering an overview of my academic publications in the intervening 12 months. I suppose that when you do something in a particular way, at a specific time of the year, several years in a row, it is kind of a tradition. Thus, to keep with … Continue reading Recent publications #4

The consumers’ role in the current UK supply problems

The UK is currently experiencing various supply chain problems, resulting in fuel shortages, bare supermarket shelves, reduced options in restaurants, and warnings of disruption for Christmas retail, amid many other problems. The Institute for Government, a think tank focused on improving efficiency in government and public service, produced a really helpful explainer of the reasons behind the current supply chain … Continue reading The consumers’ role in the current UK supply problems

September 2021 round-up

I heard on a podcast, at the start of the month, that “September is the new January”, with its inherent sense of fresh start. That’s certainly the case for me, with the kids going back to school / university and a new term starting for me. The “fresh start” was also evident in the return … Continue reading September 2021 round-up

Qualitative data analysis in marketing

Earlier this week, I participated in a workshop on qualitative data analysis, organised by the Marketing and Corporate Brand Research Group, of Brunel Business School. I started by covering the focus, purpose and scope of qualitative analysis. This was followed by a deep diving into coding, by my colleague Dr Bidit Dey. And, last but … Continue reading Qualitative data analysis in marketing

To be, or not to be humanlike, that is the question for marketing AI

As a concept, Artificial Intelligence (AI) is usually defined in terms of how closely its workings (e.g., ability to hold a conversation) resemble human reasoning. The closer it is to humanlike performance, the better the AI is deemed to be (read about the Turing test, here). But what about the way the AI looks? Or … Continue reading To be, or not to be humanlike, that is the question for marketing AI

Exploring digital technology interactions between residents and the Royal Borough of Kensington and Chelsea council, during Covid-19

Yesterday, I went to London with my colleagues Danae Manika and Donna-Marie Holder, to deliver a presentation to the Adult Social Care and Health Select Committee of the Royal Borough of Kensington and Chelsea (RBKC), on the emerging findings from a research project that we all have been working on, alongside two other colleagues: Emma … Continue reading Exploring digital technology interactions between residents and the Royal Borough of Kensington and Chelsea council, during Covid-19

Screen multitasking, cognitive overload, and learning

This week, for me, is week 1 of a new academic year (not all universities start at the same time; and, indeed, even within the same university, there may be staggering starts for different programmes and year groups. Luckily, this year I managed to go back to the classroom. I say “luckily” because, while teaching … Continue reading Screen multitasking, cognitive overload, and learning