What’s the problem with personalisation, anyway?

Recently, Google announced that it is buying Fitbit, the fitness tracker company which, not long ago, was the leader of the fitness wearable devices market. This acquisition gives Google a foothold in the large, growing and lucrative smartwatches / fitness band arena, which was lacking from their product portfolio. Most importantly, for Google, it gives … Continue reading What’s the problem with personalisation, anyway?

Customer satisfaction with chatbots: the surprising role of speed

Modern life demands speed, right? We eat, speak and walk faster than we used to. We are disappointed if our favourite online store does not offer next day delivery (even if, pragmatically, we could very well wait). And we want 24/7 customer service so that we can get instant replies to our queries.   However, … Continue reading Customer satisfaction with chatbots: the surprising role of speed

Day in the Life of an Academic #9: All sorts of meetings

It’s time to offer you a peak into yet another facet of an academic’s life, with another “Day in the Life” post. This time, a post looking at Wednesday, October 30th: a day that was full of meetings. I woke up at 5ish, and got ready to go to work: I have a meeting in … Continue reading Day in the Life of an Academic #9: All sorts of meetings

What it feels like when the computer knows more than you

I have been thinking and talking about artificial intelligence a lot, this past week. For instance, on Wednesday, I went to the Parliament with two other colleagues from Brunel, to talk about the impact of AI on workers, work and the workplace; and, on Thursday, with those same colleagues, we hosted a workshop to examine … Continue reading What it feels like when the computer knows more than you

The impact of the type of task on AI acceptance and use

Earlier this week, the FT Advisor reported on a study by Openwork, which showed that “despite a surge in robo-solutions in the market consumers still prefer face-to-face advice when it comes to planning their finances”. According to the study, “71 per cent (of respondents) had concerns robo-advice would not be appropriate for their financial needs … Continue reading The impact of the type of task on AI acceptance and use