Earlier this month, during one of my runs, I spotted a beautiful mirror, in a skip, outside the flower shop. I took a photo for my “Today’s run” series. But, then, I remembered Denise Agosto’s beautiful post about an abandoned coin on the pavement. In the post, she reflects on how the fear of the … Continue reading May 2020 round-up
Today, I would like to share with you three podcast episodes. While discussing issues related to COVID-19, they actually offer great insight about consumer psychology, and about the limitations of technology. Why we stockpile(d) toilet paper In episode 34 the “It's all just a bunch of BS” podcast, Caroline Roux discusses decision making in … Continue reading Podcast recommendations: Why we stockpile(d) toilet paper; Why tracing COVID-19 with an app is tricky; and Why automated recommendations technology is struggling
I secured a small grant to investigate UK residents’ perceptions of contact tracing apps. I am just waiting for ethical approval, before I can start collecting data via interviews and, after that, a survey. In the meantime, I am checking the latest published research on related topics. Based on my previous work, I know … Continue reading Can the health locus of control help us understand who will download and use contact tracing apps?
Yesterday, I joined a webinar to share my colleague Liyuan Wei and I are supporting a boutique hotel to adapt to the challenges presented by COVID-19. The owner of the hotel very kindly joined us, too, to share his perspective – why he reached out to us, what he is getting from this collaboration, … Continue reading Adapting to the new normal – Webinar
I am due to teach an MBA module in June and a PhD workshop in August, both online. Then, from September, I have undergraduate teaching, which is supposed to be delivered face-to-face, with an online layer for those that can’t be on campus, and ready to continue 100% online in the case of another lockdown … Continue reading Challenges of working and studying from home – lessons from China
At the time of writing, the UK Government is testing a contact tracing app. Contact tracing apps are seen as key in enabling an easing of lockdown measures, but are effective only if a majority of citizens use it. And that, in turn, could vary with the app’s features. A team of researchers at … Continue reading Early results suggest that UK residents would trust and use NHS contact tracing app
The UK government’s strategy to contain the spread of the SARS-Cov-2 virus has, until now, relied on extreme social distancing, via stay-at-home orders (aka lockdown). Such measures aim to slow down the rate of infection (i.e., flatten the curve) to avoid overwhelming the health services, and to allow for treatments and a vaccine to become … Continue reading COVID-19 contact tracing apps, and why marketing needs to join the discussion