Using wearables is all about control. And so is not using them.

The short video below presents two extreme cases of attitudes towards using wearables. On the one hand, we have Thomas who monitors multiple aspects of his daily life, from food intake to movement, and even built a wearable to track his sneezes. On the other hand, we have Emma, who firmly rejects using wearables even … Continue reading Using wearables is all about control. And so is not using them.

Emotion analysis for real time interactions

Emotions influence how we interpret situations, what we do, and even how we remember them. Thus, emotions are a very important driver of how consumers behave and why. Because of this importance, there has been a growth in the number of products that promise to scan online conversations (e.g., in social networks, or on product … Continue reading Emotion analysis for real time interactions

TED talk: blind faith in big data must end

Super interesting and short talk by Cathy O'Neil about What is an algorithm Why they are subjective, flawed and unfair How they can have disastrous effects in people’s lives How they perpetuate the past and historical discrimination Why they are so difficult to scrutinise And, thus, why we can not have blind faith in big … Continue reading TED talk: blind faith in big data must end

Huawei customers more likely to endorse the brand than Apple ones. So what?

Market research recently published by Globalwebindex shows that Huawei customers were the most likely, among technology users, to recommend the brand to others. Should competitors like Samsung or Apple worry?   No.   And why not?   Because when it comes to the impact of word of mouth on consumer behaviour volume of word mouth … Continue reading Huawei customers more likely to endorse the brand than Apple ones. So what?

July and August 2017 round-up

I wasn’t going to write a round-up post this month because, frankly, there isn’t much to show for the last 8 or so weeks. Or, at least, there isn’t as much as I wanted to. But, in the spirit of transparency that I try to bring to this blog, here is my modest summary of … Continue reading July and August 2017 round-up

Pitfalls to avoid when using hashtags in marketing campaigns

Last week marked the 10th anniversary of the Twitter hashtag, which consists of adding the hash symbol (#) to a word or phrase. The hashtag permeated popular culture as a way of organising conversations around a theme or event (e.g., #eclipse20017), or emphasising aspects of a conversation.   Unsurprisingly, marketers have jumped on the bandwagon, … Continue reading Pitfalls to avoid when using hashtags in marketing campaigns

Giving back to research participants

How can I give back to my research participants?   This is a question that has been in my mind, since I came across the transcript of a talk describing data collection as a gift exchange relationship. I have since lost the link to that talk*, but the main idea was that we should see data … Continue reading Giving back to research participants

Google autocomplete #2: Marketers are…

I don’t even remember why I entered ‘marketers are’ on Google’s search box, but I certainly have not forgotten the autocomplete suggestions that quickly followed:   And the autocomplete suggestions for ‘teachers’ and ‘academics’ are not much better:   I should have been a doctor. Oh, wait…   #CanNotWin #DoNotMakeCareerDecisionsBasedOnGoogle

Effectiveness of ads on smartphone vs TV

I came across this study, commissioned by Facebook, investigating how people respond to visual content delivered on a smartphone vs. a television. It was published in 2015, so you may know about it, already. But, if you don’t, read on as it is very interesting.   The study exposed research participants to video ads on … Continue reading Effectiveness of ads on smartphone vs TV

The many facets of customer complaining behaviour

Handling customer complaints is a critical, yet challenging job. Some customers make their voice heard loudly, while others do so quietly. Some want to talk directly with someone, others prefer remote channels like feedback cards or e-mails. And in this age of social media, minor problems can quickly spiral out of control, so it is … Continue reading The many facets of customer complaining behaviour