In the summer of 2023, I posted about a research project that was starting at the time. The project explored the factors that could support consumers’ adoption of smart appliances and servitisation business models, and, consequently, the modernisation of UK manufacturing. Focusing on washing machines, we explored the use of a range of digital features, … Continue reading Peace of mind, not technical features, as key to adoption of smart washing-machines and servitisation business models, and the modernisation of UK manufacturing