More Purchases but Less Viewing – The Impact of Smart Speakers on the consumption of video on demand

The news that Amazon’s Alexa+ has reached 1 million users inspired me to read a paper that has been on my TBR list for quite some time: “The Voice Of Commerce: How Smart Speakers Reshape Digital Content Consumption And Preferences”. This paper, co-authored by Yoonseock Son, Wonseok Oh and Il Im, and published in the … Continue reading More Purchases but Less Viewing – The Impact of Smart Speakers on the consumption of video on demand