Organisations invest considerable resources in getting customers to acquire their goods and services. They will promote their products in a variety of media, hand out samples or engage a sales team, for instance. In addition, some organisations will map out the steps that their customers go through when using the product. That allows firms to … Continue reading Value at the end of the line

I wrote earlier about the challenges of assessing the quality of online information (by the way, I am still keen on getting your comments about this topic). This post looks at issues of quantity and how we deal with the vast amounts of information available online. The futurologist Alvin Toffler predicted in his book Future … Continue reading Keeping up with information online

In the playground game ‘Chinese Whispers’, one player whispers a message to the next one, who then whispers what s/he has heard to the following player. The game continues until the message reaches the final player who reveals what s/he has heard. The final version of the message usually differs from the original one, a … Continue reading Chinese Whispers Online