Do social media competitions work?

Have you come across those social media posts where the people you follow say something nice about a company in order to be entered into a prize draw or some sort of competition? You can spot them because they use a specific hashtag, or they say something like ‘RT in order to win’.   I … Continue reading Do social media competitions work?

Popularity of social media posts important for sales and loyalty

We know that content that gets a lot of reaction is more likely to make it to our customers Facebook newsfeed than other content, because of the way Facebook’s algorithm prioritises what to show. Image source But the question is, is this type of content also likely to get customers through the door?   A … Continue reading Popularity of social media posts important for sales and loyalty

The drivers of word of mouth are: them, you and it

Word of mouth (WoM) is important for all organisations. It is the main source of new business for small and medium enterprises. It is key for the success of niche products, as well as mass market products.   So, we really need to understand what drives WoM, don’t you think?   Based on my work and … Continue reading The drivers of word of mouth are: them, you and it

Twitter conversations have the credibility of friends’ recommendations and the impact of online reviews

While we tend to discuss word of mouth in terms of traditional (i.e., face to face) vs. electronic, this paper by Thorsten Hennig-Thurau, Caroline Wiertz and Fabian Feldhaus indicates that this separation is two simplistic.   The paper looks at the impact of Twitter conversations on the performance of new movies. It finds that customers … Continue reading Twitter conversations have the credibility of friends’ recommendations and the impact of online reviews

What others do and say

We have been looking at schools for our youngest. It is not an easy task; even if you have been there before; and even if the child in question is just a few years old. At least, I know that I am not alone (minus the gifted part). In the process, we considered ‘product characteristics’ … Continue reading What others do and say