The short video below presents two extreme cases of attitudes towards using wearables. On the one hand, we have Thomas who monitors multiple aspects of his daily life, from food intake to movement, and even built a wearable to track his sneezes. On the other hand, we have Emma, who firmly rejects using wearables even … Continue reading Using wearables is all about control. And so is not using them.
I came across this study, commissioned by Facebook, investigating how people respond to visual content delivered on a smartphone vs. a television. It was published in 2015, so you may know about it, already. But, if you don’t, read on as it is very interesting. The study exposed research participants to video ads on … Continue reading Effectiveness of ads on smartphone vs TV
There are two sources of social influence that can shape consumer purchases: Overall popularity of the product, as evidenced by indicators such as best-selling lists or online ratings, which aggregate the choices or opinions of previous buyers in the system. Popularity of the product within the buyer’s social circle. This can be evidenced by people … Continue reading Popular choice vs friends’ recommendations – which is most influential?
Historian Melvin Kranzberg once wrote that: “Technology is neither good nor bad; nor is it neutral”. That is, technology (digital techology, for instance) does more than allowing users to do something; the design of that techonological product actually encourages some behaviours, while discouraging (or, at least, downplaying) others. For instance, the addition of cameras to … Continue reading On social engineering in social media platforms (or, how we are not in control)
With 313m monthly active users around the world, of which 82% access Twitter via their mobile handsets, Twitter is likely to be a great source of insight into what customers are doing, paying attention to, or talking about. As Pratik Thakar, Coca-Cola’s head of creative content for Asia-Pacific, said, it is like a big focus … Continue reading Three things you need to know, if you are using Twitter to study consumer emotions
If you have 30 minutes free this weekend, listen to the 'Bug Business' episode of the Start-Up podcast (season 5, episode 6). If has some valuable marketing lessons about introducing a new product / idea. In this case, the new idea is is trying to convince people to eat insects, but the lessons are valuable … Continue reading Something for your weekend #6: bug business (podcast)
Last weekend, the teen had a friend over who has a smartphone. Well, what teen does not have one, these days, right? The reason I am mentioning this is that said friend’s smartphone did not have a sim. Initially, I thought that they meant that the sim was malfunctioning. But, no. What they meant was … Continue reading The teen with no phone number
Intuitively, it is easy to accept the claim that customer satisfaction leads to repeat purchases. After all, if you have a choice, why would you abandon a brand that has surpassed your expectations1; and why would you keep buying from a brand that has disappointed you? Happy customers buy again. Unhappy customers, move on. … Continue reading The murky link between customer satisfaction and loyalty
Statistics company, Statista, published this chart showing the manufacturing costs of leading smartphone brands: Focusing on phones launched in 2016, only, we can see that Huawei uses the cheapest components, and Google Pixel the most expensive. And that Samsung phones use more expensive hardware components than their Apple counterpart: Phone model Manufacturing cost $ … Continue reading Smartphone manufacturing costs vs retail prices
Deloitte’s 2016 Global Mobile Consumer survey reveals that the proportion of UK smartphone users who use their phone for web-enabled activities continues to increase. For instance, 56% of users now use instant messaging at least once a week. The number is 59% for social networks, and 71% for e-mail. At the same time, the proportion … Continue reading Smartphone use: e-mail and social up; phone calls down