#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you name Twitter user your followers should know about. It is important to provide information about the name user, to help others decide whether to follow them. Hence, in addition to naming interesting users on Twitter, I provide a bit of background information on them in here. Enjoy!
I hesitate to publish this FF post. Because chances are that you are already following @markwschaefer – at the end of the day, he does have over 30,000 followers. But if you aren’t, yet, you definitely should.
Mark Schaefer is a Social Media (SM) whizz. He authors books on it, he advises companies, he teaches and he created the blog {grow} (which, again, you should definitely add to your reader, if you haven’t done so, yet).
Contrary to other SM experts, Mark is not fascinated by the technology – what it is or what it can do. Instead, Mark writes about the human element – how people use SM, what they do with it, how they feel about it and even how they could be disadvantaged by it. Another refreshing aspect of Mark’s writings is that he is not afraid to say ‘I don’t know’ or ‘I was wrong’. And when you reach out, he replies… and truly helps. I am so thrilled we will finally get to meet face to face in April 2012.
When you follow @markwschaefer, you can be sure you are always up to date with the latest, relevant (i.e., non-hype) insight into SM and what it means for businesses.
Previous follow friday recommendations (in alphabetical order):
– @ejtennant – Witty and entertaining posts from the creator of #virtualsecretsanta (Dec., 23rd 2011)
– @liveBarefoot – redefining bookstores (Oct., 14th 2011)
– @mrsoaroundworld – for the hedonist in you (Oct., 21st 2011)
– @myographer – management, pirates and personal branding (Oct., 7th 2011)
– @OxfordCityGuide – helps you make the most of living in Oxford (Sep., 30th 2011)
– @PaulFennemore – for a strategic view on the potential and pitfalls of social commerce (Oct., 28th 2011)
– @PhD2Published – Academic writing advice and encouragement (Nov., 18th 2011)
– @ProfBangNguyen – Links to, and thoughts on, the latest technical developments and its consequences for marketing (Jan., 13th 2012)
Ana Canhoto 