Thank you for your responses to my soul-searching post about the blog – very useful comments, both online and offline (thanks, Tim). As a result, I made a few changes around here.
Thank you very much for your comments. You reminded me that:
– I need to be very clear about my own objectives
– That there are many ways in which I can achieve those objectives, with the blog being just one of them
I blog because I like to share. Because I like to share examples of (marketing) theory into practice. To make the abstract, specific. The complex, simple.
Sometimes, the blog is not the best place to share those examples. Twitter may be the best place to share a link to an article, for instance. Just sharing – no additional comments needed. I am such a big fan of Twitter!
Recently, I have been experimenting with Pinterest. I added a few pictures. It is also possible to add videos. Again, no room for ramblings – just sharing the resource. You can check my boards, here. It’s very early days for me – but it is already clear that Pinterest can be very, very addictive. [Ninia Azzopardi is investigating whether image-based social networks like Pinterest will over take text based ones like Twitter – take a look at her blog here and help her if you can].
In the meantime, I made a few changes around here, too. In the home page, I provide a link to a page with information for new visitors. I also emphasised the possibility of receiving posts by e-mail / RSS.
Looking through the archive, I identified a few recurring themes. Hence, I compiled a list of themes and associated posts and put them all in a specific page. It is there for you to use as a resource. I will update this page every few weeks – if you want to be alerted about updates, just click here.
I shall be doing something similar for the research-related content, in the next few days / weeks.
Thanks, again, for your input. I really appreciated it.
On Wednesday morning, Paul Fennemore is talking to my class about the social customer – how behaviours and expectations have changed and what this means for organisations. I shall report back!
I hope you have a great week. Do you have anything exciting planned?
PS – In case you are wondering about the picture. I took it about an year ago in Evora – my hometown, in the south of Portugal. It was a temporary street art installation. I loved the mixture of the formal (the monuments) with the mundane (the umbrellas) – again, the complex and the simple.