How Purchase Certainty Shapes Our Trust in AI Advice

AI is becoming a common part of online shopping, but are there times when we still prefer human judgement? Research suggests that the answer depends on both the nature of the product and the customer’s certainty about what they want. Some time ago, I reviewed a paper by Fei Jin and Xiaodan Zhang examining when customers would accept … Continue reading How Purchase Certainty Shapes Our Trust in AI Advice

Can GenAI help me find the right gift for a GenZ?

Earlier this month, Perplexity, the search engine that uses LLMs to answer search queries, launched a shopping assistant. You enter the type of product you are looking for (e.g., Gift ideas for a male in his early 20s, who likes X and Y. My budget is Z). Then, you get recommendations, with links to where … Continue reading Can GenAI help me find the right gift for a GenZ?