The same qualities that make Generative AI agents valuable can become liabilities when this technology is deployed without appropriate controls. Their adaptability may produce inconsistent guidance across similar situations, while its fluency obscures the poor quality of the reply due to missing or wrong information. For many organisations, the operational advantages of deploying AI are … Continue reading New white paper: Balancing Responsiveness and Reliability – Liquid Innovation in Practice
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New paper: Marketing Education in the Age of Generative AI
One of my colleagues has completely redesigned their module. Generative AI is now central to every workshop and even assessment, with the aim of preparing students are ready for a job market that increasingly demands generative AI skills. In contrast, another colleague started using in-class assessment, with pen and paper, to ensure assessment integrity. These … Continue reading New paper: Marketing Education in the Age of Generative AI
Ana Canhoto 