Want to work with me? Post doc opportunities

Brunel University is supporting a number of applications for the Leverhulme Trust Early Career Fellowship. If successful, the candidates will be offered a 3-years post-doc position at Brunel University, to work on a particular research programme. If you want to take advantage of this opportunity and work with me – or any of my talented … Continue reading Want to work with me? Post doc opportunities

Designing hands-on learning activities for marketers

A little known fact about me is that, back in 2007, I was in involved in the design and development of the Google Online Marketing Challenge (GOMC). The GOMC is a group-based, hands-on learning activity, where students develop and implement an online marketing plan for a small to medium sized company. It is now in … Continue reading Designing hands-on learning activities for marketers

Please do not cut and paste this article

I was preparing a short article, and found a quote on the Financial Times that I really wanted to cite. So, I selected the paragraph in question, and copied it. Then, I pasted the excerpt into a word document. When I re-read it, I found the following sentences, at the end of the section that … Continue reading Please do not cut and paste this article

Not so fast – Learning about audience engagement at a speed awareness course

In the period leading up to Christmas, I was caught driving just above the speed limit. Instead of getting a fine and points deducted from my driving licence, I was offered a chance to attend a Speed Awareness Course. I did attend the course, and I did learn a thing or two about speed limits. … Continue reading Not so fast – Learning about audience engagement at a speed awareness course

Cheat sheet for campaign planning

Here is something that I prepared for my students, to help them decide what media to use for different types of marketing campaigns, and what message to focus on. I thought it might be useful for you, too. If you like this cheat sheet, please share, and do let me know by clicking like or leaving … Continue reading Cheat sheet for campaign planning

Not even TED can compete with digital

Recently, I witnessed a really curious behaviour. It’s two modern trends in one: 'I share therefore I am' meets 'digital distraction'. It happened at the TEDxTeen event, in London, on 11th October 2014. It was, by all accounts, a great event – inspirational stories, and great speakers and performances. Some in the audience were, mostly, … Continue reading Not even TED can compete with digital