Guest talk: Yekemi Otaru, B2B Sales & Marketing Strategist

This week, Ms Yekemi Otaru joined my Services Marketing class to talk about how she combats the pricing and competitive pressures faced by her marketing agency. Yekemi is an entrepreneur and owner of Doqaru Limited. She is also a B2B Sales & Marketing Strategist, and a Bestselling Author about social media in the business to … Continue reading Guest talk: Yekemi Otaru, B2B Sales & Marketing Strategist

To be, or not to be humanlike, that is the question for marketing AI

As a concept, Artificial Intelligence (AI) is usually defined in terms of how closely its workings (e.g., ability to hold a conversation) resemble human reasoning. The closer it is to humanlike performance, the better the AI is deemed to be (read about the Turing test, here). But what about the way the AI looks? Or … Continue reading To be, or not to be humanlike, that is the question for marketing AI

[Miscellany] Students these days

Differences between generations Now and then, when I am talking with colleagues who have been teaching in the University environment for... some time (almost 20 years, like me), one of us will end up reminiscing about the “good old days” when we would do X or Y, which worked well with students. We will wonder … Continue reading [Miscellany] Students these days

Using machine learning to identify learners at risk, and develop targeted interventions

Education is linked to higher salaries, increased job satisfaction, and better health outcomes. It prepares learners to tackle complex societal problems and can address regional skills’ gaps. Thus, being able to identify leaners at risk of not progressing on their studies, or even dropping out of their courses, is of critical importance for the learners … Continue reading Using machine learning to identify learners at risk, and develop targeted interventions

Tech entrepreneurs and computing experts need training in social sciences

Some time ago, I was around a dinner table with some tech entrepreneurs, when I said that sociology should be a compulsory module in computer science courses, because most tech entrepreneurs and computing experts clearly lack a basic understanding of human behaviour, which creates a lot of problems for the rest of us. As you … Continue reading Tech entrepreneurs and computing experts need training in social sciences

Challenges of working and studying from home – lessons from China

I am due to teach an MBA module in June and a PhD workshop in August, both online. Then, from September, I have undergraduate teaching, which is supposed to be delivered face-to-face, with an online layer for those that can’t be on campus, and ready to continue 100% online in the case of another lockdown … Continue reading Challenges of working and studying from home – lessons from China

Day in the Life of an Academic #9: All sorts of meetings

It’s time to offer you a peak into yet another facet of an academic’s life, with another “Day in the Life” post. This time, a post looking at Wednesday, October 30th: a day that was full of meetings. I woke up at 5ish, and got ready to go to work: I have a meeting in … Continue reading Day in the Life of an Academic #9: All sorts of meetings

PhD research topics that I am supervising

I have recently received a number of e-mail inquiries from people asking whether I would be available to supervise their PhD studies. The answer is that I could take on one, maybe two new students. However, if we are going to work together for 3-4 years, we need to have research interests in common. Most … Continue reading PhD research topics that I am supervising

Want to work with me? Post doc opportunities

Brunel University is supporting a number of applications for the Leverhulme Trust Early Career Fellowship. If successful, the candidates will be offered a 3-years post-doc position at Brunel University, to work on a particular research programme. If you want to take advantage of this opportunity and work with me – or any of my talented … Continue reading Want to work with me? Post doc opportunities

Designing hands-on learning activities for marketers

A little known fact about me is that, back in 2007, I was in involved in the design and development of the Google Online Marketing Challenge (GOMC). The GOMC is a group-based, hands-on learning activity, where students develop and implement an online marketing plan for a small to medium sized company. It is now in … Continue reading Designing hands-on learning activities for marketers