Want to work with me? Post doc opportunities

Brunel University is supporting a number of applications for the Leverhulme Trust Early Career Fellowship. If successful, the candidates will be offered a 3-years post-doc position at Brunel University, to work on a particular research programme. If you want to take advantage of this opportunity and work with me – or any of my talented … Continue reading Want to work with me? Post doc opportunities

Designing hands-on learning activities for marketers

A little known fact about me is that, back in 2007, I was in involved in the design and development of the Google Online Marketing Challenge (GOMC). The GOMC is a group-based, hands-on learning activity, where students develop and implement an online marketing plan for a small to medium sized company. It is now in … Continue reading Designing hands-on learning activities for marketers

Please do not cut and paste this article

I was preparing a short article, and found a quote on the Financial Times that I really wanted to cite. So, I selected the paragraph in question, and copied it. Then, I pasted the excerpt into a word document. When I re-read it, I found the following sentences, at the end of the section that … Continue reading Please do not cut and paste this article

Not so fast – Learning about audience engagement at a speed awareness course

In the period leading up to Christmas, I was caught driving just above the speed limit. Instead of getting a fine and points deducted from my driving licence, I was offered a chance to attend a Speed Awareness Course. I did attend the course, and I did learn a thing or two about speed limits. … Continue reading Not so fast – Learning about audience engagement at a speed awareness course

Cheat sheet for campaign planning

Here is something that I prepared for my students, to help them decide what media to use for different types of marketing campaigns, and what message to focus on. I thought it might be useful for you, too. If you like this cheat sheet, please share, and do let me know by clicking like or leaving … Continue reading Cheat sheet for campaign planning

Not even TED can compete with digital

Recently, I witnessed a really curious behaviour. It’s two modern trends in one: 'I share therefore I am' meets 'digital distraction'. It happened at the TEDxTeen event, in London, on 11th October 2014. It was, by all accounts, a great event – inspirational stories, and great speakers and performances. Some in the audience were, mostly, … Continue reading Not even TED can compete with digital

Do you want to work with me?

At Oxford Brookes University, we are looking for 4 amazing people to join the Department of Marketing of the Faculty of Business. The deadline for applications is June, 20th 2014 and we have the following positions open: Professor Reader Research Fellow Research Assistant   We are a great bunch of people to work with. We … Continue reading Do you want to work with me?

Social media can help your job search

I did a session for marketing students on how social media can help them get a job.   Recent marketing graduates typically have very little (or no) job experience in the job that they are applying for. So, they really need to find ways of showing their skills and motivation to potential employers. The good … Continue reading Social media can help your job search

Graduation day

This morning my (former) PhD student, Faten Jaber, graduated – Dr Faten Jaber, actually. What a talented and incredibly driven young woman. I am so proud of her. Dr Jaber investigated the factors that affect successful adoption of Customer Relationship Management systems across different industries. The quality of her work was recognised at the Academy … Continue reading Graduation day