This is a soul searching post. I need to make some changes around here. Can you, please, help me by answering the questions below?
Do you know how some doctors tell you to be healthy but smoke and do not exercise?! I keep telling my students and the managers I advise that the key to marketing success is to understand the unique value they deliver and that sets them apart from their competitors. Once that is clear, they need to act in a way that reinforces that positioning.
That is what I say. But, like the doctor above, that is not what I do.
I fear that this blog is all over the place. It gives me great pleasure to write it. But it is anything but focused.
In the beginning…
I created this blog because I kept bumping into great examples of marketing issues in everyday life that I wanted to share with my students but wasn’t able to because
1) I had run out of time in the class, or
2) I could not remember the details (e.g., the name of the company, or the link to that great video, or the paper where that issue is explained so well).
The blog would cover a fairly broad range of issues – from socialisation of consumption to scarcity to pricing – but in a rather superficial way. That’s why I called the blog ‘Ramblings’ and added the tagline ‘marketing in everyday life’.
Over time, however, I couldn’t resist writing about other things. For instance, I wanted to write about my research, like in this post. First, because it interests me (obviously). Second, because I wanted to make it accessible beyond my niche. Those posts are still about marketing… but they are bit more technical than the original ones.
I also started sharing my reflections about teaching (like this one) and writing (here is an example). I do teach marketing. And I do write about marketing. But those posts are a long, long way from the original goal of the blog.
I need to make some changes around here.
Can you help me? Please?
I would really, really appreciate if you could let me know:
– How you found this blog / website?
– What you like about it?
– What could be better?
I really am looking forward to hearing from you.