Marketing according to Google Autocomplete

I am preparing to welcome a new co-hort of students into the MSc Marketing programme, and decided to search online for a couple of quotes about Marketing, to generate some discussion.

 

This is what Google auto-complete had for me:

marketing is

 

Thoughts???

8 thoughts on “Marketing according to Google Autocomplete

  1. From what I see operationally…

    Marketing is organizing events – arranging for people to speak at venues co-ordinated by PR firms with audiences that don’t have influence (If they had influence they would be DOING something not sat in a midweek conference)

    Marketing is about outsourcing mail-shot campaigns to generate leads that then need to be sorted out of leads/SFDC databases because they have no value

    Marketing is focused on the sales numbers – correlating buzz with revenue. Neither correlate with sustainable value.

    Marketing is keeping away from customers – because they speak a different language and have pain that our ‘impressions’ do nothing to alleviate.

    Im not cynical about marketing – I just don’t think what is labelled as marketing is actually marketing. Id admire some practitioners – but not many.

    (Got that sounds negative… I don’t mean to be!)

    James

    Like

  2. Well, at least Google seems to have a balanced view, with the same amount of positive as negative suggestions.
    To me, marketing should be more about being on the edge of innovation, constantly pushing beyond the known boundaries. Marketing is about understanding what the consumer wants to have tomorrow, or next week. And making sure they get it in the most sustainable and planet, people and profit respecting way.
    Marketing that relies purely on old metrics like views of an advert, or considering 0.1% of response on a spam campaign as ‘worth the effort’, should maybe be dead.

    Like

      1. Maybe that’s also because marketing is not clearly defined?
        Or: is it because marketing supports business functions during the whole product life-cycle; from helping to sell the last bits of stock of obsolete products, to helping through market knowledge to understand which products need to be developed for future consumers?
        Or because there are people and companies that do that well (maybe Nike and Patagonia, to name some), and others who really make a mess of it (those that keep calling you at dinner time to sell you something you really don’t need)?

        Like

      2. Could be. Could also be because we are taking a long term view, but managers’ performance are judged in the short term by impatient shareholders – like taking a medicine that will mask the symptoms but not make you healthier.

        Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s