Author: anacanhoto

#followfriday Suggestions – @OxfordCityGuide

#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you suggest a Twitter user you think your followers should know about. It is important to provide information about the persons you are naming, to help others decide whether to follow them. Enjoy! It’s the start of a new academic year … Continue reading #followfriday Suggestions – @OxfordCityGuide

A tale of two car insurance companies – Part 1

I recently had two very different experiences of dealing with insurance companies. In this post, I talk about how one of those companies got it so very wrong. The letter Zurich sent a letter reminding us that our car insurance was due for renewal. The letter informed us that the fee had increased – no … Continue reading A tale of two car insurance companies – Part 1

The digital side of death

We received the sad news that a relative had passed away, recently. My thoughts went out to the deceased's only daughter who must deal with all the practical matters resulting from her father’s untimely death, while grieving for him. Thinking through what she would have to deal with, I soon realised that death, too, is … Continue reading The digital side of death

Considering Groupon? Consider this.

Some time ago, my better-half bought a Groupon voucher for a professional photo-shoot with Jackie (pictured above). In this post, Jackie answers questions about the results of the Groupon campaign and offers useful advice to business owners considering using such deals. Based in Oxfordshire Jacqueline is well known for her Social Media photography, where she … Continue reading Considering Groupon? Consider this.

Not everything that counts can be counted

In this post I reflect on the value of qualitative insight. I propose that marketing managers step way from questions such as ‘how many’, ‘how much’ or ‘how quickly’ and focus, instead, on ‘what’, ‘how’ and ‘why’. The obsession with metrics has taken over social media. Firms monitor fervently the number of comments on blog … Continue reading Not everything that counts can be counted

Big impression, poor results

Now and again, an organisation will engage in a marketing communications campaign that you can’t help noticing but… which leaves you wondering ‘What’s the point?’ Some marketing communications initiatives have great entertainment value. They are beautiful or technically elaborate. Who doesn’t remember the Sony Bravia adverts featuring 250,000 brightly coloured balls bouncing down a San … Continue reading Big impression, poor results