In a talk to MSc eMarketing students at Oxford Brookes University, Paul Fennemore defended that any Social Media strategist needs to master certain aspects of human behaviour if they are to make informed choices. This post explains, in very basic terms, 6 such key drivers: altruism, hedonism, homophily, memetics, narcissism and tribalism. Social Media may … Continue reading A Behavioural Primer for Social Media Marketers
Author: anacanhoto
Some changes around here
Thank you for your responses to my soul-searching post about the blog – very useful comments, both online and offline (thanks, Tim). As a result, I made a few changes around here. Thank you very much for your comments. You reminded me that: - I need to be very clear about my own objectives - … Continue reading Some changes around here
#followfriday: @qualityhunters
#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you name Twitter user your followers should know about. It is important to provide information about the name user, to help others decide whether to follow them. Hence, in addition to naming interesting users on Twitter, I provide a bit of … Continue reading #followfriday: @qualityhunters
Having my own medicine
This is a soul searching post. I need to make some changes around here. Can you, please, help me by answering the questions below? Do you know how some doctors tell you to be healthy but smoke and do not exercise?! I keep telling my students and the managers I advise that the key to … Continue reading Having my own medicine
#followfriday Suggestions
#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you name Twitter user your followers should know about. It is important to provide information about the name user, to help others decide whether to follow them. Hence, in addition to naming interesting users on Twitter, I provide a bit of … Continue reading #followfriday Suggestions
Why I’ll eat flowers from Marks & Spencer but stay away from LA Fitness
In less than 24 hours, I was reminded of the good, the bad and the ugly of branding in the 21st century. The Good I was chatting to the check-out employee at Marks & Spencer, as I finished packing my groceries. He said, looking at one of the items ‘Hum, never ate those flowers, before. … Continue reading Why I’ll eat flowers from Marks & Spencer but stay away from LA Fitness
#followfriday Suggestions
#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you name Twitter user your followers should know about. It is important to provide information about the name user, to help others decide whether to follow them. Hence, in addition to naming interesting users on Twitter, I provide a bit of … Continue reading #followfriday Suggestions
Using blogs as a learning tool
This semester I am trialling the use of student blogs. I believe that using blogs will bring 3 (and a half) benefits to the post-graduate module that I am teaching this semester, Marketing eFutures. The Class The module - Marketing eFutures - is part of the MSc eMarketing course. It gives students the opportunity to … Continue reading Using blogs as a learning tool
#followfriday Suggestions
#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you name Twitter user your followers should know about. It is important to provide information about the name user, to help others decide whether to follow them. Hence, in addition to naming interesting users on Twitter, I provide a bit of … Continue reading #followfriday Suggestions
What are the trends that matter?
Happy New Year. It is that time of the year when, wherever you look, you are sure to find an article discussing the key trends to look out for in the next year. With so many different and, at times, contradicting information available, how do we know which trends matter and which ones don’t? I … Continue reading What are the trends that matter?
Ana Canhoto 