Exploring the pros and cons of Substack

I started blogging on this day, 15 years ago, mostly as a means of capturing examples of marketing principles working in everyday life, and readings that were relevant for topics that I was working on. The style and frequency of blogging have changed over time, however, it remains an important part of how I share … Continue reading Exploring the pros and cons of Substack

Mailing list vs Facebook group crib sheet

Our sailing club has created a Facebook group, because it is “quicker and easier than emailing, and no danger of people's email addresses being accidentally missed off”. And they are not alone. For instance, my previous institution created Facebook groups for students holding offers for their degree. This author I know, created a group for … Continue reading Mailing list vs Facebook group crib sheet