Mailing list vs Facebook group crib sheet

Our sailing club has created a Facebook group, because it is “quicker and easier than emailing, and no danger of people's email addresses being accidentally missed off”. And they are not alone. For instance, y previous institution created Facebook groups for students holding offers for their degree. This author I know, created a group for … Continue reading Mailing list vs Facebook group crib sheet

Post-it website, a great example of focusing on value not product features

Right! I am bookmarking the official website for Post-it® under ‘great marketing examples – focusing on value not product features’.   Companies make products. But consumers do not buy products; they buy solutions to problems – functional problems, or emotional ones. That is why marketing communications that focus on product features (e.g., the quality of … Continue reading Post-it website, a great example of focusing on value not product features

Facebook changes newsfeed algorithm, again. Now what?

Facebook did it again. Change its news feed algorithm, that is. Facebook’s Engineering Director, Lars Backstrom, announced that: "we are updating News Feed over the coming weeks so that the things posted by the friends you care about are higher up in your News Feed”.   This move goes in the opposite direction of that … Continue reading Facebook changes newsfeed algorithm, again. Now what?