Last Sunday marked the 9th anniversary of this blog. I know that blogs are a bit old-fashioned, but I still enjoy blogging, and, overall, I have gained much from doing it. Hence, as a sort of celebration, I thought that I would share with you some of reasons why you might consider blogging, if (or, even, … Continue reading Six reasons to blog, (even) if you are an academic
Tag: Blog
Effect of blog articles on attitude and intention to purchase
This post reports on research looking at the impact of blogs and magazine articles on consumers’ attitude towards a brand, and on their intentions to purchase. Sometimes you choose a topic to write about. Other times, though, it really feels like it is the topic that chooses you. That’s what happened this time. I was … Continue reading Effect of blog articles on attitude and intention to purchase
