Six reasons to blog, (even) if you are an academic

Last Sunday marked the 9th anniversary of this blog. I know that blogs are a bit old-fashioned, but I still enjoy blogging, and, overall, I have gained much from doing it. Hence, as a sort of celebration, I thought that I would share with you some of reasons why you might consider blogging, if (or, even, … Continue reading Six reasons to blog, (even) if you are an academic

Effect of blog articles on attitude and intention to purchase

This post reports on research looking at the impact of blogs and magazine articles on consumers’ attitude towards a brand, and on their intentions to purchase. Sometimes you choose a topic to write about. Other times, though, it really feels like it is the topic that chooses you. That’s what happened this time. I was … Continue reading Effect of blog articles on attitude and intention to purchase