New paper: Marketing Education in the Age of Generative AI

One of my colleagues has completely redesigned their module. Generative AI is now central to every workshop and even assessment, with the aim of preparing students are ready for a job market that increasingly demands generative AI skills. In contrast, another colleague started using in-class assessment, with pen and paper, to ensure assessment integrity. These … Continue reading New paper: Marketing Education in the Age of Generative AI

Helpful resources for generative AI newbies in academia

If you are an academic (including a PhD student) curious about the potential of generative AI (GenAI) in a university context, but not sure where to start, here are some helpful resources. About the technology Research shows that understanding GenAIs’ strengths and weaknesses is crucial to enable a critical approach to its use. So, my first set … Continue reading Helpful resources for generative AI newbies in academia

About choice of words and citation levels

I have been thinking a lot about “labels”, recently – about how they are subjective, and about how they have consequences. For instance, calling July 19th “Freedom Day” doesn’t really mean that Covid-19 is no longer prevalent, or dangerous. Cases, hospitalisations or, indeed, deaths, didn’t dramatically drop between Sunday 18th and Monday 19th. Yet, the “Freedom Day” … Continue reading About choice of words and citation levels