New paper: Unpacking the Personalisation-Privacy Paradox in the Context of AI-Enabled Personalisation in the Physical Retail Environment

Once the stuff of fiction, it is now possible for you to enter a store and receive an offer which was personalised to your preferences, past purchases and even what’s happening around you. Unlike John Aderton in Minority Report, though, you don’t need to scan your eyes as you enter the store, in order to … Continue reading New paper: Unpacking the Personalisation-Privacy Paradox in the Context of AI-Enabled Personalisation in the Physical Retail Environment

#AcWriMo2022 week 2 round up

Total for week 2: 07h45m Average per day: 1h06m (including one day when I did not write) Day 8 was for getting started on the interviews’ chapter, which I did. Though, I also had to do something I had forgotten on the chapter that I had wrapped on day 7. I ended up doing only 6 … Continue reading #AcWriMo2022 week 2 round up

Recent publications #5

Here is the regular update on my key research outputs from the last 12 months. I continued to write mostly about AI and Big Data as managerial and social phenomena and as mechanisms for studying markets. There is also a paper about food waste recycling behaviours, which is a bit of a departure for me… … Continue reading Recent publications #5

New paper: Capabilities, opportunities and motivations that drive food waste disposal practices: A case study of young adults in England

Why is that so many young adults in England still generate a large amount of food waste, and fail to dispose of food waste separately from other waste? This was the question that inspired a research project conducted by a team at Brunel University London (of which I was a member), in collaboration with the … Continue reading New paper: Capabilities, opportunities and motivations that drive food waste disposal practices: A case study of young adults in England

[New Publication] Approaches to emotion and sentiment analysis

Emotions are central to how we respond to stimuli around us, and consumption is no exception. For instance, the emotions that we are exposed to on Facebook, influence our own emotions and our subsequent posting activity on this social network. With so much of our daily interactions (shopping, leisure, education, conversations, …) taking place online, … Continue reading [New Publication] Approaches to emotion and sentiment analysis

New paper “Power Negotiation on the Tango Dancefloor: The Adoption of AI in B2B Marketing”

Artificial Intelligence is expected to impact many different aspects of marketing in business to business (B2B) organisations, from advertising, to product development and customer service, to name a few. Though, for those benefits to materialise, firms need to have technological and technical capabilities in place by either developing them in-house or using external suppliers. How … Continue reading New paper “Power Negotiation on the Tango Dancefloor: The Adoption of AI in B2B Marketing”

Recent publications #4

For the past three Octobers I have published a post offering an overview of my academic publications in the intervening 12 months. I suppose that when you do something in a particular way, at a specific time of the year, several years in a row, it is kind of a tradition. Thus, to keep with … Continue reading Recent publications #4

About choice of words and citation levels

I have been thinking a lot about “labels”, recently – about how they are subjective, and about how they have consequences. For instance, calling July 19th “Freedom Day” doesn’t really mean that Covid-19 is no longer prevalent, or dangerous. Cases, hospitalisations or, indeed, deaths, didn’t dramatically drop between Sunday 18th and Monday 19th. Yet, the “Freedom Day” … Continue reading About choice of words and citation levels

April 2021 round-up

This month has a taste of fresh start, for me. The teen went back to university; the kiddo went back to class teaching (even if it was delayed because of a false positive Covid rapid test result); the lockdown restrictions started easing; the husband received a fantastic job offer; and I had my first Covid … Continue reading April 2021 round-up

New paper: Leveraging machine learning in the global fight against money laundering and terrorism financing: An affordances perspective

There is a lot of enthusiasm about the potential of artificial intelligence in general, and machine learning in particular, to solve just about any problem on Earth. Thus, a special issue of the Journal of Business Research is looking at the potential of those technologies to meet the United Nations 17 Sustainable Development Goals; and … Continue reading New paper: Leveraging machine learning in the global fight against money laundering and terrorism financing: An affordances perspective