Improving public services delivery through digital technology

Based on their experiences with the private sector, citizens, businesses, and other entities now expect a high level of responsiveness and convenience when interacting with public service. For instance, users expect to be able to subscribe and pay for public services from wherever they are; or to access advice and services’ information whenever they most … Continue reading Improving public services delivery through digital technology

New paper: The Pandemic-Induced Personal Data Explosion

Back in June 2020, I came across a special collection of papers about COVID-19, in the Journal of Public Policy & Marketing. Within that collection, the paper “Consumer Privacy During (and After) the COVID-19 Pandemic”, by Aaron R. Brough and Kelly D. Martin caught my attention. That paper reflected on the implications of the increased … Continue reading New paper: The Pandemic-Induced Personal Data Explosion

Balancing the multiple sides of academic life

I recently did a talk about how to balance teaching, research and administrative roles, as part of a career in higher education. As academics, we are expected to excel at three types of tasks: teaching, research, and administrative roles. For teaching, the work is cyclical, done in short, intense bursts; requires strong communication skills; and … Continue reading Balancing the multiple sides of academic life

This blog is 12 – Some thoughts on thinking through how best to get your message out there

Photo by Brett Jordan on Unsplash As of this week, I have been blogging for 12 years. It's my 12th blogday. My most popular post was published in 2017; the second, in 2011; the third, in 2010.  That 2017 post is still attracting a steady stream of visitors which is an example of a key feature of blog … Continue reading This blog is 12 – Some thoughts on thinking through how best to get your message out there

Guest talk: Brian Bartolo, Director of Sales and Marketing

Service providers usually have fixed capacity. For instance, there are only so many people that can safely travel on a given flight; so many haircuts that can be done in a day; or so many meals that can be served at a time.  On the other hand, interest in that service (i.e., the demand) tends … Continue reading Guest talk: Brian Bartolo, Director of Sales and Marketing

New research project: Traveling in England, post Covid-19

I am working with my colleague Dr. Liyuan Wei, a boutique hotel on Oxford, and the regional tourism board to investigate the potential for a mobile app or website to help tourists feel safe when visiting the area. To this end, we are now interviewing people who have travelled in England, during 2021, and who … Continue reading New research project: Traveling in England, post Covid-19

Qualitative data analysis in marketing

Earlier this week, I participated in a workshop on qualitative data analysis, organised by the Marketing and Corporate Brand Research Group, of Brunel Business School. I started by covering the focus, purpose and scope of qualitative analysis. This was followed by a deep diving into coding, by my colleague Dr Bidit Dey. And, last but … Continue reading Qualitative data analysis in marketing

Exploring digital technology interactions between residents and the Royal Borough of Kensington and Chelsea council, during Covid-19

Yesterday, I went to London with my colleagues Danae Manika and Donna-Marie Holder, to deliver a presentation to the Adult Social Care and Health Select Committee of the Royal Borough of Kensington and Chelsea (RBKC), on the emerging findings from a research project that we all have been working on, alongside two other colleagues: Emma … Continue reading Exploring digital technology interactions between residents and the Royal Borough of Kensington and Chelsea council, during Covid-19