[New Publication] Approaches to emotion and sentiment analysis

Emotions are central to how we respond to stimuli around us, and consumption is no exception. For instance, the emotions that we are exposed to on Facebook, influence our own emotions and our subsequent posting activity on this social network. With so much of our daily interactions (shopping, leisure, education, conversations, …) taking place online, … Continue reading [New Publication] Approaches to emotion and sentiment analysis

Improving public services delivery through digital technology

Based on their experiences with the private sector, citizens, businesses, and other entities now expect a high level of responsiveness and convenience when interacting with public service. For instance, users expect to be able to subscribe and pay for public services from wherever they are; or to access advice and services’ information whenever they most … Continue reading Improving public services delivery through digital technology

New paper: The Pandemic-Induced Personal Data Explosion

Back in June 2020, I came across a special collection of papers about COVID-19, in the Journal of Public Policy & Marketing. Within that collection, the paper “Consumer Privacy During (and After) the COVID-19 Pandemic”, by Aaron R. Brough and Kelly D. Martin caught my attention. That paper reflected on the implications of the increased … Continue reading New paper: The Pandemic-Induced Personal Data Explosion

Balancing the multiple sides of academic life

I recently did a talk about how to balance teaching, research and administrative roles, as part of a career in higher education. As academics, we are expected to excel at three types of tasks: teaching, research, and administrative roles. For teaching, the work is cyclical, done in short, intense bursts; requires strong communication skills; and … Continue reading Balancing the multiple sides of academic life

This blog is 12 – Some thoughts on thinking through how best to get your message out there

Photo by Brett Jordan on Unsplash As of this week, I have been blogging for 12 years. It's my 12th blogday. My most popular post was published in 2017; the second, in 2011; the third, in 2010.  That 2017 post is still attracting a steady stream of visitors which is an example of a key feature of blog … Continue reading This blog is 12 – Some thoughts on thinking through how best to get your message out there

Guest talk: Brian Bartolo, Director of Sales and Marketing

Service providers usually have fixed capacity. For instance, there are only so many people that can safely travel on a given flight; so many haircuts that can be done in a day; or so many meals that can be served at a time.  On the other hand, interest in that service (i.e., the demand) tends … Continue reading Guest talk: Brian Bartolo, Director of Sales and Marketing

New research project: Traveling in England, post Covid-19

I am working with my colleague Dr. Liyuan Wei, a boutique hotel on Oxford, and the regional tourism board to investigate the potential for a mobile app or website to help tourists feel safe when visiting the area. To this end, we are now interviewing people who have travelled in England, during 2021, and who … Continue reading New research project: Traveling in England, post Covid-19

Qualitative data analysis in marketing

Earlier this week, I participated in a workshop on qualitative data analysis, organised by the Marketing and Corporate Brand Research Group, of Brunel Business School. I started by covering the focus, purpose and scope of qualitative analysis. This was followed by a deep diving into coding, by my colleague Dr Bidit Dey. And, last but … Continue reading Qualitative data analysis in marketing