Category: Academic writing

Qualitative data analysis in marketing

Earlier this week, I participated in a workshop on qualitative data analysis, organised by the Marketing and Corporate Brand Research Group, of Brunel Business School. I started by covering the focus, purpose and scope of qualitative analysis. This was followed by a deep diving into coding, by my colleague Dr Bidit Dey. And, last but … Continue reading Qualitative data analysis in marketing

Exploring digital technology interactions between residents and the Royal Borough of Kensington and Chelsea council, during Covid-19

Yesterday, I went to London with my colleagues Danae Manika and Donna-Marie Holder, to deliver a presentation to the Adult Social Care and Health Select Committee of the Royal Borough of Kensington and Chelsea (RBKC), on the emerging findings from a research project that we all have been working on, alongside two other colleagues: Emma … Continue reading Exploring digital technology interactions between residents and the Royal Borough of Kensington and Chelsea council, during Covid-19

On academics and practitioners working together

Last Friday, I published a blog post with some thoughts on the potential and limitations of using technology to support assisted living, in the home. This is a matter that is very much in mind, lately, due to some events with ageing relatives. It is also very much on Tim’s mind – who is a … Continue reading On academics and practitioners working together

New paper “Digital strategy aligning in SMEs: A dynamic capabilities perspective”

Several years ago, Sarah Quinton, Rebecca Pera, Sebastián Molinillo, Lyndon Simkin and I set out to investigate how small and business organisation (SMEs) adopt digital technology, and how they adapt their strategy to succeed in the digital environment. While there is a significant body of work on digitalisation, it tends to focus on large organisations, … Continue reading New paper “Digital strategy aligning in SMEs: A dynamic capabilities perspective”

About choice of words and citation levels

I have been thinking a lot about “labels”, recently – about how they are subjective, and about how they have consequences. For instance, calling July 19th “Freedom Day” doesn’t really mean that Covid-19 is no longer prevalent, or dangerous. Cases, hospitalisations or, indeed, deaths, didn’t dramatically drop between Sunday 18th and Monday 19th. Yet, the “Freedom Day” … Continue reading About choice of words and citation levels

Using machine learning to identify learners at risk, and develop targeted interventions

Education is linked to higher salaries, increased job satisfaction, and better health outcomes. It prepares learners to tackle complex societal problems and can address regional skills’ gaps. Thus, being able to identify leaners at risk of not progressing on their studies, or even dropping out of their courses, is of critical importance for the learners … Continue reading Using machine learning to identify learners at risk, and develop targeted interventions

New paper: Stakeholders of the World, Unite!: Hospitality in the time of COVID-19

The Covid-19 pandemic has wreaked havoc with many industries, but few have suffered more than the hospitality industry. Not only has leisure travel all but disappeared, but businesses, too, have cancelled all meetings, conferences and other bookings. And, with the lack of clarity about operating conditions, and about evolving customer preferences, hotels are facing an … Continue reading New paper: Stakeholders of the World, Unite!: Hospitality in the time of COVID-19