Quality and ethical concerns over the use of ChatGPT to analyse interview data in research

A few weeks ago, I was asked to review a paper that had used ChatGPT to code product reviews. The authors had entered the reviews onto ChatGPT and instructed it to summarise the key reasons for complaints about the product. To assess the quality of ChatGPT's classification, the authors extracted a number of the complaints, … Continue reading Quality and ethical concerns over the use of ChatGPT to analyse interview data in research

Marketing short-stories – a collection and podcast series

Early in 2020, Finola Kerrigan and Stephen Brown guest-edited a special issue of the Marketing Theory journal composed of short-stories about marketing scholarship. The call for papers had invited marketing scholars to “take their research and turn it into (1) a compelling work of short fiction, (2) a work that is more captivating than an orthodox … Continue reading Marketing short-stories – a collection and podcast series

This blog is 13 – Spotlight on McCarthy and Boger’s “The open academic” paper

Image generated by Dall-E I published my first blog post, on this blog, thirteen years ago (January 6th, 2010, to be precise). Since then, I have been looking at public life through the lens of digital marketing, information systems and science & technology studies. I have also been writing about what I read and the … Continue reading This blog is 13 – Spotlight on McCarthy and Boger’s “The open academic” paper

Dear ChatGPT, your answer is convincing but it is a complete fabrication

I have been spending some time exploring ChatGPT, the new AI powered, conversational chatbot, which is attracting a lot of attention for the range and the quality of its output. ChatGPT, by OpenAI, was launched at the end of November. It can do things as diverse as writing letters / e-mails, short answers, long articles … Continue reading Dear ChatGPT, your answer is convincing but it is a complete fabrication

About the wonders and pitfalls of multi-disciplinary research

In my November 2022 round-up post, I mentioned that one of the projects that I am working on, at the moment, brings together researchers from different disciplines, and that this requires some adjustment from all. It is not the first time that I have experienced this adjustment, though – this is very much a feature of … Continue reading About the wonders and pitfalls of multi-disciplinary research

#AcWriMo2022 week 2 round up

Total for week 2: 07h45m Average per day: 1h06m (including one day when I did not write) Day 8 was for getting started on the interviews’ chapter, which I did. Though, I also had to do something I had forgotten on the chapter that I had wrapped on day 7. I ended up doing only 6 … Continue reading #AcWriMo2022 week 2 round up

#AcWriMo 2022 – Week 1 round up

Total for week 1: 12h15m Average per day: 1h45m (skewed by an unusually long session on day 3) I have been doing AcWriMo in one form or another since its inception, 11 years ago. Sometimes I focus on time; other times on specific outputs. This year, I chose to focus on the second edition of … Continue reading #AcWriMo 2022 – Week 1 round up

Recent publications #5

Here is the regular update on my key research outputs from the last 12 months. I continued to write mostly about AI and Big Data as managerial and social phenomena and as mechanisms for studying markets. There is also a paper about food waste recycling behaviours, which is a bit of a departure for me… … Continue reading Recent publications #5

[New Publication] Approaches to emotion and sentiment analysis

Emotions are central to how we respond to stimuli around us, and consumption is no exception. For instance, the emotions that we are exposed to on Facebook, influence our own emotions and our subsequent posting activity on this social network. With so much of our daily interactions (shopping, leisure, education, conversations, …) taking place online, … Continue reading [New Publication] Approaches to emotion and sentiment analysis

Improving public services delivery through digital technology

Based on their experiences with the private sector, citizens, businesses, and other entities now expect a high level of responsiveness and convenience when interacting with public service. For instance, users expect to be able to subscribe and pay for public services from wherever they are; or to access advice and services’ information whenever they most … Continue reading Improving public services delivery through digital technology