The tree lost its bra

This time last year, this tree had a bra. Actually, 2 or 3. I can’t remember exactly how many. Not far from this tree, there is a bridge with lots of locks in its railings, tied by couples as a symbol of their love. It’s a tradition. Maybe the bra-thing is a tradition, too, I … Continue reading The tree lost its bra

Good experiences vs. good memories

I recently came across ‘Random Assignment’, a fabulous blog looking at the application of social psychology in daily life (interesting topics and very accessible writing – consider following it). One of the posts had a link to this presentation by Professor of Psychology Paul Rozin: Professor Rozin applies insights from psychology to understanding what makes … Continue reading Good experiences vs. good memories

When consumer love is skin deep

I had heard stories of very loyal customers displaying their love for a brand in very visible forms - for instance, getting a tattoo: (image source here) These customers have strong emotional loyalty towards the brands, which means that they will be more forgiving than the average customer, and less price sensitive. Just what every … Continue reading When consumer love is skin deep