Customers that suffered to get your product value it more than those that didn’t

I am (finally) reading the book Mistakes were made (but not by me) by Carol Travis and Elliot Aronson (affiliate link), which explores why people find it hard to accept responsibility for mistakes. There is an interesting section in the book, where authors report on findings from psychological experiments that show that: ‘(I)f people go … Continue reading Customers that suffered to get your product value it more than those that didn’t

Guest post on the psychology of complaining

I wrote a guest post for Mark Schaefer’s blog, {grow}, on the psychology of complaining. I am an avid reader of {grow}, and always recommend it to marketers new and established. So, as you can imagine, it is a great honour to contribute to the community. Do take a look, and join the discussion, here.

Good experiences vs. good memories

I recently came across ‘Random Assignment’, a fabulous blog looking at the application of social psychology in daily life (interesting topics and very accessible writing – consider following it). One of the posts had a link to this presentation by Professor of Psychology Paul Rozin: Professor Rozin applies insights from psychology to understanding what makes … Continue reading Good experiences vs. good memories