Useful primer on (consumer) behaviour models

Today I want to share with you a fabulous report that I found, summarising more than 60 theories and models of behaviour. It is a great primer on the topic, authored by Andrew Danton, which very neatly summarises the assumptions, as well as the strengths and weaknesses of various approaches.   This report is part … Continue reading Useful primer on (consumer) behaviour models

Good experiences vs. good memories

I recently came across ‘Random Assignment’, a fabulous blog looking at the application of social psychology in daily life (interesting topics and very accessible writing – consider following it). One of the posts had a link to this presentation by Professor of Psychology Paul Rozin: Professor Rozin applies insights from psychology to understanding what makes … Continue reading Good experiences vs. good memories

Police informs woman of son’s death via Facebok

The website Mashable reported the case of a woman, Anna, who lost her son in a car accident - the twist being that police contacted Anna to let her know about the accident via Facebook. The article is available here. It is true that social media can be used very effectively in emergencies - for instance, … Continue reading Police informs woman of son’s death via Facebok

Crime and Social Media

The BBC news website revealed that the number of reported crimes involving social media - and subsequent prosecutions - has increased dramatically in the last 4 years. As shown in the table below, not only have the number of offences raised 783%, but the proportion of convictions has increased significantly, as well: 2008 2012 Increase … Continue reading Crime and Social Media

Diffusion of Innovations

In the summer of 2000, I did my MBA internship with a management consultancy company based in Barcelona – level of 34 of this building, actually. I was part of a multi-national team advising a major telecommunications company bidding for third-generation (3G) mobile-phone licenses across Europe. That year, several governments had been auctioning 3G licences … Continue reading Diffusion of Innovations