Leveraging AI in Customer Interfaces: Insights from Consumer Perception Research

Artificial intelligence (AI) is revolutionizing customer interface through chatbots, voice assistants, and other conversational agents. As these technologies become more human-like in how they respond to our queries, even adapting to specific speaking styles, it becomes even more important to understand consumer perceptions and responses to these interactions.  I want to share with your three papers … Continue reading Leveraging AI in Customer Interfaces: Insights from Consumer Perception Research

The rise of crypto marketing

The high volatility in the global stock markets (due to the war in Ukraine, etc…) has resulted in a reduced appetite for risky assets, which has led to a crash in the cryptocurrencies’ market: the global market for cryptocurrencies has lost more than 2/3 of its value in the last 8 months. Consequently, the market for NFTs … Continue reading The rise of crypto marketing