News on Facebook create the illusion of knowledge and reduce motivation to search for information

Facebook, which has been heavily criticised (and is facing the threat of heavy fines) for failing to stop the publication of fake news on its platform, is now trying to educate its users on how to spot fake news. The company published a list of ten tips directing users to look for specific elements such … Continue reading News on Facebook create the illusion of knowledge and reduce motivation to search for information

Popularity of social media posts important for sales and loyalty

We know that content that gets a lot of reaction is more likely to make it to our customers Facebook newsfeed than other content, because of the way Facebook’s algorithm prioritises what to show. Image source But the question is, is this type of content also likely to get customers through the door?   A … Continue reading Popularity of social media posts important for sales and loyalty

The drivers of word of mouth are: them, you and it

Word of mouth (WoM) is important for all organisations. It is the main source of new business for small and medium enterprises. It is key for the success of niche products, as well as mass market products.   So, we really need to understand what drives WoM, don’t you think?   Based on my work and … Continue reading The drivers of word of mouth are: them, you and it