The rise of crypto marketing

The high volatility in the global stock markets (due to the war in Ukraine, etc…) has resulted in a reduced appetite for risky assets, which has led to a crash in the cryptocurrencies’ market: the global market for cryptocurrencies has lost more than 2/3 of its value in the last 8 months. Consequently, the market for NFTs … Continue reading The rise of crypto marketing

Are marketing managers and academics on the same page, regarding digital?

Digital, social media and mobile technologies have transformed what we buy, how we buy, and even why we buy. Hence, it is no surprise that both marketing practitioners and academics have turned their attention to these technologies, researching and writing about their impact on both buyers and markets. Do the research efforts of practitioners and … Continue reading Are marketing managers and academics on the same page, regarding digital?