From metaverse games to serious customer insight

Enthusiasm for the metaverse as a business asset seems to have cooled down a bit. OK, a lot. At least, judging by Google searches for the term.  Nonetheless, if there’s one area where the Metaverse is still promising to deliver business value is in terms of generating customer insight. The combination of technologies such as … Continue reading From metaverse games to serious customer insight

Big data – What every marketer needs to know

Here is a first for me: while I do share my presentations here on the blog, I usually upload the slide set after the events, only.   This time, though, I am doing it the other way around. Below is the slide set for a presentation that I am doing at the Oxford Brookes University … Continue reading Big data – What every marketer needs to know