Snapchat: about tightly-knit close relationships, not useful connections

Snapchat is a very (and increasingly) popular social media platform. According to Omnicore, as of 22nd January 2017, it had 100 million daily active users, spending an average of 25-30 minutes per day on the platform.   It is highly popular with youngsters (45% of users are aged 18-24 years old), particularly female users (70% … Continue reading Snapchat: about tightly-knit close relationships, not useful connections

To quit social media: brave or irresponsible?

You may have come across the message by Dr. Cal Newport that we should quit social media. For instance, there is the NYT article “Quit Social Media. Your Career May Depend on It”. There is also this TEDxTalk, and numerous posts on Cal’s own blog.   I am very ambivalent about Cal’s advice. On the … Continue reading To quit social media: brave or irresponsible?

How social media can assist your job search

A colleague asked me to a run a session for her students, about how they could use social media to assist with their job search. Here are the slides.   We started by talking about the decision to hire someone, and how complex it is… a bit like their decision to buy a skiing holiday. … Continue reading How social media can assist your job search

Benefits and challenges of using social media to profile consumers

  A recent consulting assignment prompted me to revisit the findings from a research project that I conducted three years ago, with Moira Clark and Paul Fennemore. We looked at how business-to-consumer organisations were using social media to complement their segmentation efforts. Here is an overview of our findings.   The first part of our study … Continue reading Benefits and challenges of using social media to profile consumers

Consumers are talking about you, but what do they really mean?

Dr. Robin Croft, a fellow academic and much valued commentator here on the blog, drew my attention to an ethnographic study that he carried out with two other colleagues [1], on how different genders talk about products, services and brands. Croft and his colleagues observed informal conversations between various groups of people. Each group had … Continue reading Consumers are talking about you, but what do they really mean?

Hard evidence that social media activity helps the bottom line

Social media activity can improve brand perceptions and customer service, but does it translate into more sales and profitability? That is the question that I am often asked. So, I was very pleased to come across two studies, recently, which measured exactly that. Here is a very brief overview of these two studies, and what … Continue reading Hard evidence that social media activity helps the bottom line

Me, Captain Kirk. You, social media influencer.

In this fascinating interview for the Geek’s Guide to the Galaxy podcast, Manu Saadia (author of Trekonomics) says that, in the Star Trek universe, society is based on an economy of reputation, rather than an economy of accumulation of goods. This is because: There is such an abundance of material things (because of automation and … Continue reading Me, Captain Kirk. You, social media influencer.

On social media, be human and be active

If you are managing a brand’s social media presence, you probably came across recommendations such as ‘interact regularly with your customers on social media’, or ‘humanise your brand’.   But does it work?   According to a series of studies, conducted by Simon Hudson, Li Huang, Martin S. Roth and Thomas J. Madden, with social … Continue reading On social media, be human and be active

Instagram switching to relevance algorithm – what it means for you

Instagram announced that it is changing the way it presents content in our feeds from reverse chronological order to ‘presumed relevance’. According to the company’s press release: The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and … Continue reading Instagram switching to relevance algorithm – what it means for you

Book review: The Smart Sceptic’s Guide to Social Media in Organisations

In January, I received a copy of the book "The Smart Sceptic's Guide to Social Media in Organisations", authored by my former student* Yekemi Otaru. I was very  happy to see that she had published a book, building on her many years of experience and her MBA dissertation - and I wasn't disappointed. Here is my … Continue reading Book review: The Smart Sceptic’s Guide to Social Media in Organisations