This post is an extract from the chapter "Approaches to emotion and sentiment analysis" that I contributed to The SAGE Handbook of Digital and Social Media Marketing, which was edited by Annmarie Hanlon and Tracy L. Tuten. The study of expressions of emotion and sentiment is a valuable, and increasingly popular activity, not just as … Continue reading The challenges of emotion and sentiment analysis
Tag: The SAGE Handbook of Digital and Social Media Marketing
Analysing emotion and sentiment data
This post is an extract from the chapter "Approaches to emotion and sentiment analysis" that I contributed to The SAGE Handbook of Digital and Social Media Marketing, which was edited by Annmarie Hanlon and Tracy L. Tuten. Once data have been collected using the relevant data collection tool, researchers can analyse those inputs looking for … Continue reading Analysing emotion and sentiment data
Collecting emotion and sentiment data
This post is an extract from the chapter "Approaches to emotion and sentiment analysis" that I contributed to The SAGE Handbook of Digital and Social Media Marketing, which was edited by Annmarie Hanlon and Tracy L. Tuten. There are, broadly speaking, three approaches to collecting emotion and sentiment data online: 1) asking customers about emotionally … Continue reading Collecting emotion and sentiment data
[New Publication] Approaches to emotion and sentiment analysis
Emotions are central to how we respond to stimuli around us, and consumption is no exception. For instance, the emotions that we are exposed to on Facebook, influence our own emotions and our subsequent posting activity on this social network. With so much of our daily interactions (shopping, leisure, education, conversations, …) taking place online, … Continue reading [New Publication] Approaches to emotion and sentiment analysis
Ana Canhoto 