Emotions are central to how we respond to stimuli around us, and consumption is no exception. For instance, the emotions that we are exposed to on Facebook, influence our own emotions and our subsequent posting activity on this social network. With so much of our daily interactions (shopping, leisure, education, conversations, …) taking place online, … Continue reading [New Publication] Approaches to emotion and sentiment analysis
Tag: Sentiment analysis
March 2021 round-up
The days are definitely brighter and warmer, now that we are in March. And we even had a couple of really warm days, which came just in time for us to enjoy the easing of the 3rd lockdown, in England. Life certainly feels easier, and more pleasant than a few months ago. We have been … Continue reading March 2021 round-up
Malicious social bots are targeting brands, too
Social bots create misinformation, fabricate online reviews and spread false news about political candidates, maliciously attempting to control and manipulate public sentiments, and disrupt the democratic process. But are social bots “only” disrupting political life, or are they having an impact on brands, too? And, if so, what’s the consequence of that? Xia Liu investigated … Continue reading Malicious social bots are targeting brands, too
Three ways the Internet can help gather consumer insight
The Internet is a promising source of consumer insight. Data can be collected in real time; we do not need to interrupt consumers with our pesky phone calls or street surveys; and we may even be able to get access to certain segments of the population not reachable via traditional surveys. Here are three ways … Continue reading Three ways the Internet can help gather consumer insight
Early results suggest that UK residents would trust and use NHS contact tracing app
At the time of writing, the UK Government is testing a contact tracing app. Contact tracing apps are seen as key in enabling an easing of lockdown measures, but are effective only if a majority of citizens use it. And that, in turn, could vary with the app’s features. A team of researchers at … Continue reading Early results suggest that UK residents would trust and use NHS contact tracing app
Sentiment analysis of baseball stadium reviews
I was cleaning my inbox over the Christmas break, and saw a 2017 message from someone working at company called reviewtrackers. He wanted to draw my attention to some interesting work that he had done at the company, analysing 130,000 online reviews of major league baseball stadiums (since the message, he seems to have left … Continue reading Sentiment analysis of baseball stadium reviews
Starbucks is dealing with its social media crisis one tweet at a time
In the aftermath of the incident where two black men were accused of trespassing and arrested, Starbucks announced that it would close 8,000 of its US-based stores for race-sensitivity training. Unsurprisingly, some members of the public took to Twitter to comment on this decision. For instance: Less predictably, perhaps, Starbucks engaged with the … Continue reading Starbucks is dealing with its social media crisis one tweet at a time
Three advantages of Twitter’s extended characters limit
After trialling it out with a handful of users, Twitter has increased the maximum length of tweets from 140 characters to 280, for all users. Some people expressed concern over how the additional capacity will be used by the trolls and harassers that litter the platform. Others have talked about the creative challenge … Continue reading Three advantages of Twitter’s extended characters limit
Emotion analysis for real time interactions
Emotions influence how we interpret situations, what we do, and even how we remember them. Thus, emotions are a very important driver of how consumers behave and why. Because of this importance, there has been a growth in the number of products that promise to scan online conversations (e.g., in social networks, or on product … Continue reading Emotion analysis for real time interactions
Three things you need to know, if you are using Twitter to study consumer emotions
With 313m monthly active users around the world, of which 82% access Twitter via their mobile handsets, Twitter is likely to be a great source of insight into what customers are doing, paying attention to, or talking about. As Pratik Thakar, Coca-Cola’s head of creative content for Asia-Pacific, said, it is like a big focus … Continue reading Three things you need to know, if you are using Twitter to study consumer emotions
Ana Canhoto 